Posted at June 30, 2009 10:31 AM in Public Relations
It’s something esd has practiced for a long time: press releases should contain enough information to catch an assignment editor’s interest, to cover the bare essentials and invite a reporter’s questions. “$25 Million Press Release,” by David Seaman on Entrepreneur (and repeated on Fox Business, where we found it) lists the steps to a successful press release:
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Posted at June 29, 2009 03:18 PM in Creative
Creative Jam at McNay 

mcnay-exercise-oneBeing creative requires a constant supply of information. Whether it be from the internet, magazines, outdoor materials, everyday household products - you name it, we need it to keep our minds fresh and up-to-date with new ideas and creative avenues.

So esd has come across a creative avenue for the team to explore. Once a month our design team gets together for a creative jam. What is a creative jam you ask. Well it's an outing that gives our team a chance to step away from the computer and get back to the hands-on approach to creativity. The goals of these exercises are to build team unity and explore new perceptions from creative exploration. The exercise is very simple. The idea is to choose a task and a destination, establish a medium for the team and go.
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Posted at June 09, 2009 04:09 PM in Agency

The best of the best were honored by the San Antonio Chapter of IABC (International Association of Business Communicators) at its annual Bronze Quill Awards Banquet. Four esd&associates client-partners were recognized for demonstrating excellence in the communications field.

“We are very proud to help bring home these awards for our clients,” said Christine Kleha, President & CEO of esd&associates.  “The ability to participate directly and achieve outstanding results is inspiring.”

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Posted at June 09, 2009 01:58 PM in Creative

John Cleese, of Monty Python fame, once gave this advice: "If you spot any colleagues engaging in unfamiliar activity such as wondering out loud or gazing thoughtfully into space, poke them with a sharp stick and accuse them of wasting time." Enough said....

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Posted at June 01, 2009 11:34 AM in Creative

[caption id="attachment_107" align="aligncenter" width="228" caption="Another use for a sticky"][/caption] Be sure to check out www.stickyoftheday.com!...

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Posted at June 01, 2009 08:35 AM in Agency

On May 7, esd & associates client-partners were recognized with six Public Relations Society of America (PRSA) Del Oro Awards. The awards recognize outstanding achievements in strategic public relations - candidates for these awards have positively affected public opinion through the work of successful public...

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