Creative Jam at the McNay

Creative Jam at McNay 

mcnay-exercise-oneBeing creative requires a constant supply of information. Whether it be from the internet, magazines, outdoor materials, everyday household products – you name it, we need it to keep our minds fresh and up-to-date with new ideas and creative avenues.

So esd has come across a creative avenue for the team to explore. Once a month our design team gets together for a creative jam. What is a creative jam you ask. Well it’s an outing that gives our team a chance to step away from the computer and get back to the hands-on approach to creativity. The goals of these exercises are to build team unity and explore new perceptions from creative exploration.

The exercise is very simple. The idea is to choose a task and a destination, establish a medium for the team and go.

Our first jam lead us to the McNay. Tthe exercise was to explore the art exhibit and find five works of art. Then using a piece of paper folded into an accordion fold with five panels, sketch the work chosen on one of the panels. Each team member was asked to spend no more than two minutes to sketch what they saw of that piece. Once finished with a panel we rotated until all five panels were filled giving us a strange looking work of art.

What we try to take away from these jams are to put more emphasis on conceptual value of the idea than on its production or finished value. What it also tells me as Art Director is how each one of our creatives approaches and interprets the exercise.

All-in-all the jam was a hit and everyone can’t wait until the next one. Stay blogged.

Tags: , , , ,

esd newsletter

esd social

esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.