It may be a new era, but the principles remain…

Can you blog about Advertising in today’s world vs. advertising & marketing in the 70s and 80s. is easy…We’ve got it made! We have different resources for reaching our audience right at our fingertips. All we have to do is create the right message. How did agencies function without email, Wikipedia, on-line language translation, Twitter or Facebook?

The great guru of the age, one of the original “Mad Men,” David Ogilvy, would have been right at home with data moving at the speed of light. For all of the clever jingles, ground-breaking images and wild parties in advertising’s boom, Ogilvy said, “ I do not regard advertising as entertainment or an art form, but as a medium of information.”

And that’s the business we’re in today – if we try to sell without information, we make empty promises, and the consumer sees right through the ruse.

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We are praying for those that have been affected by all the natural disasters that have recently taken place in the last month. Our thoughts are with you and your families.
esd & associates 09/13/17
Nonprofits can't afford not to invest in this new digital age. Read how nonprofits risk loosing to their competition and major dollars by not clearly making the digital connection with their consumers. https://nyti.ms/2xUiJCk
esdresults 09/12/17
It was an exciting day demonstrating the Diabetes Resources Guide website for https://t.co/8LWasxYYh6 at the Annual… https://t.co/J6qDR4c0P1
esd & associates 09/12/17
It was an exciting day for esd demonstrating the new Diabetes Resources Guide website for the @SanAntonioHAB today at the Fourth Annual Clinical Town Hall! We look forward to the journey toward the Bold Goal to make San Antonio 20% healthier by 2020.
esd & associates 09/05/17
Hello September! Fall is almost here…goodbye Texas heat! 🍁🍂

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