No more “Average American” to reach

On the October 12 edition of American Public Media’s Marketplace, host Kai Ryssdal spoke with Ogilvy & Mather demographer Peter Francese about the continuing segmentation of our audiences. With web pages forming communities around all kinds of affinities, interests and personal identities, we no longer aim at mass markets, but slice and dice our message to orient toward smaller, more focused audiences. It’s an interesting conversation, and if you missed it, you can listen to it on the Marketplace web page. For additional details, and a link to purchase Francese’s white paper, go to this article on Ad Age.

esd and associates has excellent ideas about reformulating your message to reach the various segments of your audience with clarity and verve. Marketplace is heard in San Antonio at 6:30 p.m. weekdays on Texas Public Radio’s KSTX, 89.1 FM.

Tags: , ,

esd newsletter

esd social

esd & associates 5h
We are praying for those that have been affected by all the natural disasters that have recently taken place in the last month. Our thoughts are with you and your families.
esd & associates 09/13/17
Nonprofits can't afford not to invest in this new digital age. Read how nonprofits risk loosing to their competition and major dollars by not clearly making the digital connection with their consumers.
esdresults 09/12/17
It was an exciting day demonstrating the Diabetes Resources Guide website for at the Annual…
esd & associates 09/12/17
It was an exciting day for esd demonstrating the new Diabetes Resources Guide website for the @SanAntonioHAB today at the Fourth Annual Clinical Town Hall! We look forward to the journey toward the Bold Goal to make San Antonio 20% healthier by 2020.
esd & associates 09/05/17
Hello September! Fall is almost here…goodbye Texas heat! 🍁🍂

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.