A VIRTUAL STROLL DOWN HISTORIC AVENUES esd loves San Antonio. We love her heart and arts, her beauty and music, her hot climate tempered by a green canopy, the mix of military and Mexico that give her a cosmopolitan personality wrapped in an embrazo of small town...
The best place to put something everybody needs is a neutral location open 24/7: the Internet. The Gambrinus Company has used their distributor marketing website to store and provide everything from product codes to television ads. Over the years, it piled up to a substantial...
DEFEATING OBESITY AND DIABETES WITH HEALTHY HEROES In 1997, the Social & Health Research Center, through its Bienestar Health Program, asked esd to create one book, aimed at one school district, which would focus on curbing diabetes in Hispanic youth. The one-book project evolved into a 13-year journey...
When you pulled the tab on the convenience store coffee machine this morning, your morning brew flowed into your cup from a long, elaborate logistics network. The convenience store is part of a chain; the chain buys its brew in bulk from a supplier, such...
BROUGHT TO YOU BY SOCIAL MEDIA The gourmet burger market is fiercely competitive, vying for the casual diner against both small cafés and huge fast-food enterprises. Smashburger competes directly in the middle of that contest, with premium burgers and shakes provided at low prices. As restaurant management company...
Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that serve their families and communities well. They are boys and...
RAISING AWARENESS WITH TWO WHEELS If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on the hill and wave, the public will...
DON'T HAVE TO AND DON'T WANT TO - SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend money on a product that deteriorates your...
PET TRAINING A CITY Public relations and advertising often merge in the execution of a social marketing strategy. When the City of San Antonio set upon a goal of reducing the use of euthanasia in animal control, esd won a competitive RFP process (from a field...
By the late 1990s, Bexar County Hospital had become the “stepchild” of the San Antonio medical community. While associated public health services and affiliates – community clinics, the transplant center, Texas Diabetes Institute – enjoyed public approval, the county hospital had become the institution of...