esd joins Fit Family Challenge parade

esd & associates staff and families will join dignitaries, marching bands and World Champion Jesse James Leija  to kick off San Antonio Sports’ Fit Family Challenge Saturday, May 1. The parade will get underway at 10:00 a.m. and march down SW 34th Street to the Edgewood Fine Arts Academy.

Following the parade, a celebration will ensue with Zumba dancing, music, food and a press conference featuring Jesse James Lejia (the official Fit Family Challenge Head Coach), Mayor Julian Castro and San Antonio Sports Executive Director Susan Blackwood.

families move to win

The Fit Family Challenge is a citywide event that encourages families to eat healthy, get fit and to challenge one another to stay accountable to a healthy lifestyle. By taking an active part in the Fit Family Challenge, families can win prizes that range from a Disney Vacation to cash. But the biggest prize of all is a healthier family.

setting the stage for a healthy summer

esd has worked with our client-partner, San Antonio Sports, to prepare the Fit Family Challenge. esd developed and executed a comprehensive strategy:

  • form alliances with major sponsors and media partners
  • create the identity
  • design and produce all kinds of collaterals
  • develop the website, Facebook and Twitter presence.

Last week, esd produced spots and PSAs featuring Coach Lejia that are already airing on KXTN and KROM radio and WOAI-TV. Newspaper ads in the San Antonio Express-News and an interview with Jesse James Lejia and San Antonio Sports Associate Executive Director for External Affairs Mary Japhet will appear in Conexion this week.

esd is privileged to participate in the health and wellness of San Antonio with a great campaign like the Fit Family Challenge. Families across San Antonio are encouraged to join the Fit Family Challenge and Move to Win!

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