Visitors to esd’s page on Facebook can see one of our favorite new projects – custom Facebook profile pictures. Facebook allows profile pictures to get as large as 200 x 600 pixels (esd’s new profile is 200 x 400). Because it’s so easy to do, you can post and replace your profile quickly. It’s a great way to dress up your Facebook presence and it can serve other functions as well:
- When you’re promoting an event, temporarily replace your profile picture with a small poster – keep the details spare so they’re readable. esd recently created custom Facebook pics for SeaWorld San Antonio to promote their events.
- When you’re testing a new logo or illustration, use it for your profile picture and ask people to comment.
- When you just need a lift, a new perspective on your internal image, isolate a specific element in your logo or pick a word from your mission and make it your profile picture.
As the current leading social network, Facebook is a place to be more informal, to post and maintain an open dialogue with your customer (fan) base. You want to stay true to your branding, but you can also loosen up a little bit. Social networking is, after all, social. Go ahead and have some fun.