Two things in the world esd & associates likes to wrap our hands around: a cold, full-flavored lager and a website that builds a relationship with the consumer. With Trumer Pils, a project for our client-partners at Gambrinus, we got both.
Trumer Pils is a pilsner based on a recipe, ingredients and philosophy (Einfach Leben – Simply Live!) from a 400-year-old family tradition in Salzburg, Austria. In 2004, the Sigl family collaborated with Gambrinus to build a brauerei – brewery – in Berkeley, California. Berkeley was chosen because the soft, clear water flowing from the Sierras is similar to the water in Austria where Trumer Pils was born.
Consumers who care about the beer they drink want a complete experience – esd designed an application that engages all of the senses and actively invites interactive exchange. Fans can post their pictures and Trumer outings in a gallery, they share e-cards with their friends. In addition to seeing restaurants in seven cities across the country that feature Trumer Pils, consumers can submit their own restaurants. It’s an active relationship between the product and the customer.
Launched this week, www.trumer-international.com – a thorough expression of Simply Live! – provides a great demonstration of creating a web experience that captures the essence of a brand.