the job’s not done without a proper launch

When a tree falls in the forest, does it make news? The full realization of a new idea – website redesign, corporate rebranding, new product – needs a proper introduction. San Antonio Shrine Auditorium launched its new brand with an elaborate open house, introducing itself to the business community with great style.

giving the new brand a coming-out party

Seeking to increase facility rental revenues, the Alzafar Shriners engaged esd&associates to market the Auditorium. esd’s rebranding effort features a new identity for the auditorium, a huge new sign overlooking Loop 1604, a web and social media presence and an aggressive direct sales campaign targeting the event planning industry.

inviting all the right people

esd prepared the launch with weeks of list research, targeting a campaign of traditional invitations and eblasts. The meeting industry in San Antonio is a defined market – we wanted to make sure that news of the launch reached not just companies, but the key decision-makers in the companies. A combination of sophisticated Internet research and old-fashioned shoe leather direct contacts ensured a high-quality crowd for the event.

a gracious greeting

More than 200 people came out for the launch – caterers, meeting planners, news media and entertainers all toured the venue, dressed out in elegant style, with each of the facility’s three rooms decorated in different styles, and different configurations. The main auditorium was set for a banquet (plenty of room on the dance floor as Bobby Aragon sang jazz with his trio), the Terrace Room was lined up for a meeting, and the Parlor was set up as a posh lounge with a cityscape and instrumental disco music. Everyone was impressed – esd facility management representatives made lots of great contacts and walked away with at least six requests for formal proposals.

launches are not last-minute considerations

Launches take various forms – you can have a party, you can host a news conference, you can conduct a complete advertising campaign. The launch should be part of your planning from the beginning of a project. Because new ideas need introduction, and a well-planned campaign makes the world sit up and take notice.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow…
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here:
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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