a funny thing happened on the way to the Food Bank’s Great Turkey Challenge

Our esd&associates public relations director was a news gal in a previous life. She was on the job every Thanksgiving Day holiday searching for an unusual story to tell on the nightly newscast.

So when esd&associates team members decided to spend Thanksgiving morning raising awareness and money for the San Antonio Food Bank at their 5K run/walk, she knew we had a unique story of thanksgiving to tell.

The strategy was simple: think like a reporter.

a simple pitch

Keep It Simple Stupid:

  • esd team members were thankful for what we have, and we wanted to help San Antonio’s hungry families.
  • esd team members were ALSO walking with one special co-worker who died suddenly in the office six months earlier and had made a miraculous recovery.  He was walking in the 5K.
  • our team member would be available for interviews.

front page metro

Our Thanksgiving story was placed in the front page of the Metro section along with a color photograph. It was also on MySA, the San Antonio Express-News’ online edition.

The story was more than just words about a 5K walk. It was heart warming and even had an esd&associates plug.

making friends in all the write places

The newspaper reporter contact appreciated how all the story ingredients came together effortlessly for him. A valuable rapport was created.

It pays to think like a reporter.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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