a funny thing happened on the way to the Food Bank’s Great Turkey Challenge

Our esd&associates public relations director was a news gal in a previous life. She was on the job every Thanksgiving Day holiday searching for an unusual story to tell on the nightly newscast.

So when esd&associates team members decided to spend Thanksgiving morning raising awareness and money for the San Antonio Food Bank at their 5K run/walk, she knew we had a unique story of thanksgiving to tell.

The strategy was simple: think like a reporter.

a simple pitch

Keep It Simple Stupid:

  • esd team members were thankful for what we have, and we wanted to help San Antonio’s hungry families.
  • esd team members were ALSO walking with one special co-worker who died suddenly in the office six months earlier and had made a miraculous recovery.  He was walking in the 5K.
  • our team member would be available for interviews.

front page metro

Our Thanksgiving story was placed in the front page of the Metro section along with a color photograph. It was also on MySA, the San Antonio Express-News’ online edition.

The story was more than just words about a 5K walk. It was heart warming and even had an esd&associates plug.

making friends in all the write places

The newspaper reporter contact appreciated how all the story ingredients came together effortlessly for him. A valuable rapport was created.

It pays to think like a reporter.

Tags: , , , , , , , , , ,

esd newsletter

esd social

esd & associates 01/20/18
We love supporting our clients! Come see Community First Health Plans at the Health and Fitness Expo presented by Cox Media!
esd & associates 01/09/18
It’s a new year, have you developed your marketing plan for 2018?
esdresults 01/05/18
Check us out in the 2017-18 San Antonio Business Journal. We were ranked among 5 categories for Social Media, Web D… https://t.co/Jca3jPdwSi
esd & associates 01/05/18
Check us out in the 2017-18 San Antonio Business Journal. We were ranked among 5 categories for Social Media, Web Design, Graphic Design, Public Relations and Advertising. Thank you all for helping contribute to making us the leading digital marketing firm in San Antonio. #sanantoniobusiness #sanantoniobusinessjournal #thankful
esd & associates 01/04/18
Let us help you meet your 2018 business goals.

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.