SAMMinistries Give Campaign

SAMMinistries Give Campaign

a direct call-to-action makes it easier to overcome homelessness

Founded in 1983 by four downtown churches confronted with a mounting population of transient homeless, SAMMinistries faced a disconnect between prevailing public perception and their current mission and challenges. They called upon esd to correct their image and communicate an appeal for support.

public misperception

SAMMinistries has been known in San Antonio for its men’s shelter. However, there’s a lot more to homelessness than addicts and a lot more to SAMMinistries than its emergency services. Economic circumstances can change in an instant and put a family on the streets (up to 25 percent of homeless individuals are children) – SAMMinistries has shelter, transitional housing and low-cost housing programs.

To add to the confusion, SAMMinistries followed a city-led initiative and moved its emergency center to a shared campus. Each agency on the campus is still responsible for their own fund-raising, and the increased capacity also increased SAMMinistries’ responsibilities. The organization needed strong, independent branding and significant fund-raising support.

fresh branding clarifies mission and leadership

To communicate their comprehensive role, esd changed SAMMinistries tagline from “Offering Hope to the Homeless” to “Overcoming Homelessness.” The subtle change expands the mission from overnight shelter to policy leadership. The campaign also uses children as the face of homelessness, emphasizing SAMMinistries’ role in helping families transition to economic and social stability.

a direct call to action

As esd applied a fresh brandmark to SAMMinistries’ identity package and mounted an aggressive campaign, we implemented a direct call-to-action: text donation. Moved by the message, a viewer can act immediately by texting SAMM to 50555. The action donates $10 to SAMMinistries, added to the donor’s phone bill.

inspiring change

esd is committed to educate, support and inspire change in our community. As we help SAMMinistries mount a comprehensive, fresh communications campaign, esd understands that we’re doing more than serving the client, we’re helping people realize positive change in their lives, we’re helping our city take care of its own.

Tags: , ,

esd newsletter

esd social

esd & associates 5h
We are praying for those that have been affected by all the natural disasters that have recently taken place in the last month. Our thoughts are with you and your families.
esd & associates 09/13/17
Nonprofits can't afford not to invest in this new digital age. Read how nonprofits risk loosing to their competition and major dollars by not clearly making the digital connection with their consumers.
esdresults 09/12/17
It was an exciting day demonstrating the Diabetes Resources Guide website for at the Annual…
esd & associates 09/12/17
It was an exciting day for esd demonstrating the new Diabetes Resources Guide website for the @SanAntonioHAB today at the Fourth Annual Clinical Town Hall! We look forward to the journey toward the Bold Goal to make San Antonio 20% healthier by 2020.
esd & associates 09/05/17
Hello September! Fall is almost here…goodbye Texas heat! 🍁🍂

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.