Brand Standard

A FOUNDATION FOR THE LOGO

Every interaction between people in your business – between staff and customers, between coworkers, even contact with vendors – shapes your brand more effectively than any other initiative you could implement. Your team needs to understand the organization’s mission; they need a shared vision, a common understanding of your company’s voice and principles.

making friends

WellMed understood this concept when they asked esd & associates to develop their branding guide. As we collaborated in the initial phase of the project, esd developed a strategy for defining WellMed’s brand in a more sophisticated manner than merely defining logos and colors.

Representing one of every five Medicare patients in their markets, WellMed is founded on the principle of maintaining the patient’s wellness. The WellMed Brand Standard begins with a discussion about caring and friendship.

setting a standard for trust

Developed in collaboration with esd writers and designers, the Brand Standard tells a complete WellMed story, breaking detailed concepts into short articles and lists, covering more “esoteric” concepts as:

  • the two healing functions of a smile
  • our patients know we care – that’s the WellMed brand
  • what a friend does – and doesn’t – do
  • the different “voices” WellMed uses in caring, counseling, having fun and doing business with patients, coworkers and vendors

The Standard also includes everything you expect to see in an identity document – instructions about logo usage, specifications for company colors and an explanation of trademarks, service marks and copyright.

But WellMed’s Brand Standard doesn’t just tell employees which letterhead to use – it sets a tone for every interaction between team members and their patients.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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