Brand Standard

A FOUNDATION FOR THE LOGO

Every interaction between people in your business – between staff and customers, between coworkers, even contact with vendors – shapes your brand more effectively than any other initiative you could implement. Your team needs to understand the organization’s mission; they need a shared vision, a common understanding of your company’s voice and principles.

making friends

WellMed understood this concept when they asked esd & associates to develop their branding guide. As we collaborated in the initial phase of the project, esd developed a strategy for defining WellMed’s brand in a more sophisticated manner than merely defining logos and colors.

Representing one of every five Medicare patients in their markets, WellMed is founded on the principle of maintaining the patient’s wellness. The WellMed Brand Standard begins with a discussion about caring and friendship.

setting a standard for trust

Developed in collaboration with esd writers and designers, the Brand Standard tells a complete WellMed story, breaking detailed concepts into short articles and lists, covering more “esoteric” concepts as:

  • the two healing functions of a smile
  • our patients know we care – that’s the WellMed brand
  • what a friend does – and doesn’t – do
  • the different “voices” WellMed uses in caring, counseling, having fun and doing business with patients, coworkers and vendors

The Standard also includes everything you expect to see in an identity document – instructions about logo usage, specifications for company colors and an explanation of trademarks, service marks and copyright.

But WellMed’s Brand Standard doesn’t just tell employees which letterhead to use – it sets a tone for every interaction between team members and their patients.

Tags: , , , ,

esd newsletter

esd social

esd & associates 06/19/17

Our graphic designer, Nayeli, got her creative juices flowing this Monday!
esd & associates 06/15/17

Happiest of birthdays to our puppy lovin PPC wizard, Anna! We hope your day was filled with good times and good friends! #puppylove
esd & associates 06/07/17

"Just another day at the office!"
esd & associates 06/07/17

Fit Pass 2017 kicks off this Saturday, June 10 with the FREE Fit Pass Dash 5K. Sign up today and make sure to download the SA Park’s Fitness app to track your family’s fitness progress and earn points for a chance to win a grand prize this summer! https://itunes.apple.com/us/app/fit-pass/id995280710?ls=1&mt=8

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.