Ride with a Mission

RAISING AWARENESS
WITH TWO WHEELS

If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on the hill and wave, the public will stop and take notice. That’s how esd got attention for prostate cancer with no more than five weeks from planning to execution.

creating an event to raise awareness

On Sept. 26, 2009, nearly 300 cyclists zipped through downtown San Antonio for Methodist Healthcare’s Ride with a Mission, a result of esd’s public relations and event coordination team. Executing our “community collaboration” strategy, the team:

  • planned the event – a 26-mile fun ride
  • created a strong identity
  • developed a website, flyers and other collaterals
  • assembled sponsors and recruited volunteers to feed, inform and encourage the riders

cycling through the city

With an encouraging send-off by Metropolitan Methodist Hospital CEO Bernie Boone, Police Chief William McManus and the “Theme from Rocky,” the riders enjoyed a police escort from Metropolitan Methodist Hospital, through downtown San Antonio, around the historic Missions and back. They also enjoyed free t-shirts, food (tacos from Texas Roadhouse, hot dogs from the San Antonio Police Officers Association) and very pleasant weather.

quality coverage promotes services

Methodist Healthcare and the LIVESTRONG Foundation appreciated excellent coverage for the event. In coverage picked up by the Express-News and regional newscasts throughout the weekend and into Monday evening:

  • physicians emphasized the importance of early cancer detection
  • hospital officials reviewed Methodist’s extensive oncology treatment options (including robotic surgery)
  • riders expressed their willingness to pedal for a cause

That’s the kind of attention that raises awareness and builds support. It’s the kind of result esd is known for.

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esd & associates 02/22/18
Congratulations to Rudder Middle School who our client, Community First Health Plans awarded $1600 to as part of their Fall Ahead Contest! The money will go towards the school's community garden, and will help teach students about responsible sourcing and giving back.
esd & associates 02/19/18
A few captured moments from this weekends #BigGig presented by #thenonprofitcouncil. The Big Gig #SNL comedy show is a fundraiser that helps support local nonprofits in San Antonio.
esd & associates 02/17/18
We had so much fun this morning supporting our client Methodist Stone Oak Hospital at their Red Dress 5k Fun Run & Walk. #reddressrun #hearthealth #5K #agencylife
esd & associates 02/17/18
We live to support our clients Methodist Stone Oak Hospital, especially when they have free tacos. ❤️🌮 #tacolove #reddressrun
esd & associates 02/11/18
Thank you HealthTexas Medical Group of San Antonio for taking us back to the 80’s tonight at the 14th annual “Hand to Heart” Gala!

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