Ride with a Mission

RAISING AWARENESS
WITH TWO WHEELS

If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on the hill and wave, the public will stop and take notice. That’s how esd got attention for prostate cancer with no more than five weeks from planning to execution.

creating an event to raise awareness

On Sept. 26, 2009, nearly 300 cyclists zipped through downtown San Antonio for Methodist Healthcare’s Ride with a Mission, a result of esd’s public relations and event coordination team. Executing our “community collaboration” strategy, the team:

  • planned the event – a 26-mile fun ride
  • created a strong identity
  • developed a website, flyers and other collaterals
  • assembled sponsors and recruited volunteers to feed, inform and encourage the riders

cycling through the city

With an encouraging send-off by Metropolitan Methodist Hospital CEO Bernie Boone, Police Chief William McManus and the “Theme from Rocky,” the riders enjoyed a police escort from Metropolitan Methodist Hospital, through downtown San Antonio, around the historic Missions and back. They also enjoyed free t-shirts, food (tacos from Texas Roadhouse, hot dogs from the San Antonio Police Officers Association) and very pleasant weather.

quality coverage promotes services

Methodist Healthcare and the LIVESTRONG Foundation appreciated excellent coverage for the event. In coverage picked up by the Express-News and regional newscasts throughout the weekend and into Monday evening:

  • physicians emphasized the importance of early cancer detection
  • hospital officials reviewed Methodist’s extensive oncology treatment options (including robotic surgery)
  • riders expressed their willingness to pedal for a cause

That’s the kind of attention that raises awareness and builds support. It’s the kind of result esd is known for.

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esd & associates 12/15/17
Thank you Iheart Media for sending us this wonderful goodie basket. 💜
esdresults 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a health… https://t.co/t5mqbv3PLb
esd & associates 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a healthy and productive workplace!
esd & associates 12/08/17
Mister Sparky San Antonio is teaming up with #BillsElves this year. Stop by to donate your unwrapped gift at the new Target Alamo Ranch store and let's make 2017 of giving the best year yet! A big thank you for KENS 5 & Kens5.com for coming out and covering this great cause.
esd & associates 12/06/17
We had a great time supporting our client SAtobacco21 at today's press conference that focused on raising the tobacco age.

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