SA Business Journal spotlights esd SAMMinistries campaign

Philanthropy is just a click away, as esd & associates has harnessed the power of smart phones into a new revenue stream for client SAMMinistries.

Haven for Hope, the city’s nonprofit dedicated to overcoming homelessness in the community, provides SAMM with a great facility. However, SAMMinistries is responsible for its own staffing, custodial services, utilities and other expenses.

“Using your phone to text a donation is so simple and efficient,” says Erik Simpson, esd & associates creative director. “In just seconds you can improve the lives of many people and in this case help SAMMinistries provide families and individuals the services they need to re-gain self-sufficiency.”

call to act

The esd campaign featured a strong visual with a direct call to action. It has become a meaningful supplement to SAMMinistries’ ongoing sustenance campaign.

The digital creative agency worked with SAMMinistries, rebranding its logo and tag line and implementing a fundraising campaign. Billboards, transit posters, radio PSAs and half page ads, donated by AT&T, began appearing around San Antonio in October with the message: “You can help Overcome Homelessness: Donate $10 — Text SAMM to 50555.”

expanding capacity, more responsibility

The interfaith ministry moved into larger facilities on San Antonio’s new Haven for Hope campus this year, expanding its capacity — and its responsibilities and need for funds.

Navarra Williams, SAMM’s president & CEO, credits esd & associates for leading a successful marketing and public relations campaign.

“In addition to helping rebrand SAMMinistries, esd developed a successful campaign for us based on a $250,000 matching gift,” says Williams. “Matching campaigns are only successful if the funds come in to realize the full match. Through esd’s efforts, we developed new revenue opportunities and brought in more than double our original goal.”

Tags: ,

esd newsletter

esd social

esd & associates 4h
We are praying for those that have been affected by all the natural disasters that have recently taken place in the last month. Our thoughts are with you and your families.
esd & associates 09/13/17
Nonprofits can't afford not to invest in this new digital age. Read how nonprofits risk loosing to their competition and major dollars by not clearly making the digital connection with their consumers. https://nyti.ms/2xUiJCk
esdresults 09/12/17
It was an exciting day demonstrating the Diabetes Resources Guide website for https://t.co/8LWasxYYh6 at the Annual… https://t.co/J6qDR4c0P1
esd & associates 09/12/17
It was an exciting day for esd demonstrating the new Diabetes Resources Guide website for the @SanAntonioHAB today at the Fourth Annual Clinical Town Hall! We look forward to the journey toward the Bold Goal to make San Antonio 20% healthier by 2020.
esd & associates 09/05/17
Hello September! Fall is almost here…goodbye Texas heat! 🍁🍂

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.