free pancakes cover the plate for Shriner Hospitals

Pools of buttermilk batter dotted IHOP griddles to benefit Shriners Hospitals for Children on National Pancake Day. IHOP served the cakes for free all day March 1, asking the hungry guests for a donation. The campaign set a goal of $2.3 million nationally for Shriners Hospitals and other charities, and provided valuable publicity for a great cause.

esd celebrated the day by helping the Alzafar Shriners greet morning news media covering the event. Free pancakes is news, free pancakes helping sick kids is important news. esd prepared assignment editors in advance, garnering prepublicity on WOAI’s SA Living and KWEX-TV’s Tu Estillo national program.

Starting at the crack of dawn, esd coordinated appearances, including:

  • Alazafar Shriners Chief Rabban Bob Jones on KSAT 12’s Good Morning San Antonio
  • Assistant Rabban Tom Young interviewed by KABB-TV’s Fox News First meteorologists Shaun Stevens
  • Fox News First also covered Nemnuf clowns Tate and Icebucket competing in a pancake eating contest
  • KENS5’s Great Day SA reporter Eileen Teves interviewed IHOP area managers and Shriners Oriental Guide Jay Dee Thomas

flippin’ cakes and making the point

During the KENS5 live coverage, Thomas showed San Antonio news viewers the mayoral proclamation declaring March 1 Pancake Day in San Antonio, with accolades for the Shriners’ primary cause.

extensive media event, major impact

Coverage of the event extended through the day as IHOP served pancakes. In the 2010 event, IHOP served 4 million free pancakes across the country. Stack up that many pancakes, and they reach 31.5 miles high, bringing in donations that help 22 hospitals provide pediatric specialty care, innovative research and outstanding teaching programs for children.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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