free pancakes cover the plate for Shriner Hospitals

Pools of buttermilk batter dotted IHOP griddles to benefit Shriners Hospitals for Children on National Pancake Day. IHOP served the cakes for free all day March 1, asking the hungry guests for a donation. The campaign set a goal of $2.3 million nationally for Shriners Hospitals and other charities, and provided valuable publicity for a great cause.

esd celebrated the day by helping the Alzafar Shriners greet morning news media covering the event. Free pancakes is news, free pancakes helping sick kids is important news. esd prepared assignment editors in advance, garnering prepublicity on WOAI’s SA Living and KWEX-TV’s Tu Estillo national program.

Starting at the crack of dawn, esd coordinated appearances, including:

  • Alazafar Shriners Chief Rabban Bob Jones on KSAT 12’s Good Morning San Antonio
  • Assistant Rabban Tom Young interviewed by KABB-TV’s Fox News First meteorologists Shaun Stevens
  • Fox News First also covered Nemnuf clowns Tate and Icebucket competing in a pancake eating contest
  • KENS5’s Great Day SA reporter Eileen Teves interviewed IHOP area managers and Shriners Oriental Guide Jay Dee Thomas

flippin’ cakes and making the point

During the KENS5 live coverage, Thomas showed San Antonio news viewers the mayoral proclamation declaring March 1 Pancake Day in San Antonio, with accolades for the Shriners’ primary cause.

extensive media event, major impact

Coverage of the event extended through the day as IHOP served pancakes. In the 2010 event, IHOP served 4 million free pancakes across the country. Stack up that many pancakes, and they reach 31.5 miles high, bringing in donations that help 22 hospitals provide pediatric specialty care, innovative research and outstanding teaching programs for children.

Tags:

esd newsletter

esd social

esdresults 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a health… https://t.co/t5mqbv3PLb
esd & associates 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a healthy and productive workplace!
esd & associates 12/08/17
Mister Sparky San Antonio is teaming up with #BillsElves this year. Stop by to donate your unwrapped gift at the new Target Alamo Ranch store and let's make 2017 of giving the best year yet! A big thank you for KENS 5 & Kens5.com for coming out and covering this great cause.
esd & associates 12/06/17
We had a great time supporting our client SAtobacco21 at today's press conference that focused on raising the tobacco age.
esd & associates 12/06/17
Innovators. Creators. & Motivators — Oh My! Watch the video below to learn more about esd.

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.