FROM THE BRAUEREI TO THE BLACKBERRY
The true beer aficionado can rarely be found cloistered inside, alone at his or her home office PC or laptop. More often than not, beer consumers are out and about, bonding with friends at a festival or social gathering or perusing the menus of their local eateries for their favorite brew.
Reaching these customers with online tools used to present a challenge, but the continuing evolution of the mobile device has removed this roadblock. However, although smart phones now offer beer lovers instant access to their favorite beverage’s online community anywhere and anytime, not all of these websites offer readable or attractive content to mobile device users.
beverage info to-go
esd took on the challenge of designing Trumer Pils’ mobile website. Trumer Pils has its own distinct and elegant identity, branding elements and target audience.
esd designed the brand’s mobile site to consistently mirror the look and feel of their full site, immersing the user in the total Trumer Pils appreciation experience through vibrant mobile-friendly web videos displaying Trumer’s quality ingredients and their patented “perfect pour” and up-to-date Brauerei news, event and Trumer Pils vendor information.
Selectively offering users the content most pertinent for an on-the-go beverage connoisseur, we created a site that instantly informs without overwhelming, connecting users anytime, anywhere, from nearly any mobile device.