get your site mobile ready, because your users are on the move

esd’s mobile site went live this week, compressing our big, beautiful website onto 3 x 2 inch mobile display. While the advantages of mobile are obvious for retail businesses, why would a b2b site like esd try to distill its essential information onto the small screen? For good reason – that’s where the customers are.

the essential location for retail

For retailers, a mobile website is mandatory. Customers are on the street, looking for your product, and a mobile app or website adaptation delivers the nearest location quickly and easily. Otherwise, the user finds your desktop site, portrayed in tiny squiggles on the mobile screen, and rigorous zooming and scrolling is required to navigate and search for information. In the purchasing dynamic, that’s an intolerable obstacle to the decision.

to b2b or not to be, no question

But a mobile version is equally important for b2b, non-profit and other environments where the decision is not as immediate. Google reports that mobile searches have increased by 500 percent over the past two years, and click-through rates – the number of searchers who click on your site when they find it in search – is 8 percent higher for mobile searches. People are talking about your business, thinking about you and looking for information whether they are at home, in the office, on the golf course or at dinner. If you can provide them with mobile-friendly display, you make your resources easier to use. You engage and support participation.

focus on the important stuff

Our analytics show that users visit the esd site to view our work, read our blog, contact us and find out who we are. esd’s mobile site responds to the research with a very basic menu leading to the material our visitor is most likely to need on the road.

a “greatest hits” version of the full website

That’s the point with mobile sites – you aren’t going to want to read or do everything a robust, fully-capable desktop website can offer. Mobile and desk computer are different environments, with different user needs. That’s why our first step in a mobile “conversion” is to examine the desktop site’s analytics, determine which pages receive the most traffic and identify which features and applications are most useful to the mobile user. The mobile site becomes a “best of” music album – all the hits, but you miss some of those favorite b-side songs you get in the complete collection.

seo knows we are mobile

There’s one more advantage to establishing a mobile version of your site. Increasing evidence shows a direct correlation between mobile sites and seo effectiveness. Knowing that mobile platforms are increasingly dominant in the webiverse, search engines use different programs in the apps they provide for mobile platforms. The mobile search apps detect mobile sites and rank them higher in results. Your customer’s search engine knows you have a mobile site, and will rank you higher than your competitor that does not have a mobile version deployed.

your customers know the difference

The difference is obvious anytime your customer goes surfing on their mobile phone. Some sites are configured for mobile, some are not. You can guess which ones have the highest “bounce rate” (percentage of users viewing only one page) – Vegas.com measured, and found that their mobile site reduced bounce rate by 22 percent. Most of your customers are surfing on the road: make sure your site welcomes them with information and navigation that meets them where they are.

Tags: , , , , , ,

esd newsletter

esd social

esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.