The Internet has put a lot more power in the hands of real estate buyers and sellers. You can, if you’re willing, search for a home or list your property on real estate search sites on a completely DIY (do it yourself) basis. The only thing you’re missing is the advice and counsel of a professional Realtor® and that significant difference could cost you hundreds of thousands of dollars.

connecting with expertise

esd created a website for Alamo Realty Group, operated by Realtor® Lloyd Vaughn, that combines the best of both worlds. Lloyd’s site provides a full MLS search capability, while presenting helpful guidance and direct contact with Lloyd’s services. The experienced, tech-savvy Realtor offers “beyond MLS” service, and his site delivers on the promise.

meeting the user’s needs at a glance

A personal experience is the key to making the combination of Internet capability and individual service work. is organized according to the user’s needs – whether they are searching the market or preparing to buy, sell or relocate, users can “find themselves” in the menu tabs. Each section delivers information specific to the user’s needs – helpful advice such as:

  • how to calculate your desired purchase price and assess a good location
  • how to increase your home’s sales-appeal and practice good seller etiquette
  • how to explore San Antonio’s family-friendly culture

Alamo Realty supports their site with friendly, helpful videos from Lloyd and appropriate presentations from the archives of “This Month in Real Estate.”

presenting resources in a friendly atmosphere

The user environment makes all the difference for Whereas most listing and real estate sites are garishly retail, the Alamo Realty site features subdued colors, large, beautiful scenic photography and a highly legible serif text. The combined effect delivers all of the capability of the Internet from a friendly, personable Realtor®.

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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.