Mrs. Munoz knows best

SOCIAL MEDIA VIDEO BREATHES LIFE INTO A BRAND

Through humor, esd & associates is giving University Health System’s brand real character in the community. Our county health provider extends its capability across the community, caring for children, adults and seniors with both preventative and acute services. Mrs. Muñoz Knows Best pops up on University Health’s Facebook page with a link to YouTube every Friday, expressing the system’s mission like a family member – “everybody’s grandmother.”

just another way to care for the community

Like any other grandmother, Mrs. Muñoz cares about your health, and she shares her advice freely. It’s not medical advice from a doctor, nurse or educator – it’s just kindly concern from a senior with great experience and abundant personality. People are more likely to take advice from their grandmother than a health professional.

link to a direct reference

There is no direct branding in the video, but each presentation has a link to an informative page on the University Health System site, which realizes fresh traffic every time someone clicks through. Mrs. Muñoz is promoted with Twitter feeds and Facebook posts from University Health System and esd, along with other friends, connections and fans throughout the community. News 4 WOAI captured a Mrs. Muñoz session for their evening news.

put your message where people get their news

Social media video extends your brand and promotion to a wider and more engaged audience. The Pew Research Center reported that 41 percent of Americans use the Internet as their primary source of news and in certain demographics – young adults, for example – that percentage goes as high as 65 percent.

the neighborhood

People have engaged social media as a primary contact for their own socialization. Facebook friends extend across one’s “social neighborhood” – from high school friends you haven’t seen in years to former coworkers to friends you see every week.

no hard sell

The key to engaging your customer through social media video is avoiding the direct pitch or even stamping the production with your identity. You don’t want to come off looking like a commercial. Consumers connecting through social media are very sensitive to participating in hype – they aren’t going to share an ad. They want to share real experiences, real people being themselves.

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esd & associates 02/17/18
We had so much fun this morning supporting our client Methodist Stone Oak Hospital at their Red Dress 5k Fun Run & Walk. #reddressrun #hearthealth #5K #agencylife
esd & associates 02/17/18
We live to support our clients Methodist Stone Oak Hospital, especially when they have free tacos. ❤️🌮 #tacolove #reddressrun
esd & associates 02/11/18
Thank you HealthTexas Medical Group of San Antonio for taking us back to the 80’s tonight at the 14th annual “Hand to Heart” Gala!
esd & associates 02/02/18
We had so much fun last night at the Confluence: Art at the Convention Center Opening Reception! Thank you Arts & Culture, City of San Antonio!
esd & associates 01/30/18
“Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.” - Carlos Castaneda

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