Mrs. Munoz knows best

SOCIAL MEDIA VIDEO BREATHES LIFE INTO A BRAND

Through humor, esd & associates is giving University Health System’s brand real character in the community. Our county health provider extends its capability across the community, caring for children, adults and seniors with both preventative and acute services. Mrs. Muñoz Knows Best pops up on University Health’s Facebook page with a link to YouTube every Friday, expressing the system’s mission like a family member – “everybody’s grandmother.”

just another way to care for the community

Like any other grandmother, Mrs. Muñoz cares about your health, and she shares her advice freely. It’s not medical advice from a doctor, nurse or educator – it’s just kindly concern from a senior with great experience and abundant personality. People are more likely to take advice from their grandmother than a health professional.

link to a direct reference

There is no direct branding in the video, but each presentation has a link to an informative page on the University Health System site, which realizes fresh traffic every time someone clicks through. Mrs. Muñoz is promoted with Twitter feeds and Facebook posts from University Health System and esd, along with other friends, connections and fans throughout the community. News 4 WOAI captured a Mrs. Muñoz session for their evening news.

put your message where people get their news

Social media video extends your brand and promotion to a wider and more engaged audience. The Pew Research Center reported that 41 percent of Americans use the Internet as their primary source of news and in certain demographics – young adults, for example – that percentage goes as high as 65 percent.

the neighborhood

People have engaged social media as a primary contact for their own socialization. Facebook friends extend across one’s “social neighborhood” – from high school friends you haven’t seen in years to former coworkers to friends you see every week.

no hard sell

The key to engaging your customer through social media video is avoiding the direct pitch or even stamping the production with your identity. You don’t want to come off looking like a commercial. Consumers connecting through social media are very sensitive to participating in hype – they aren’t going to share an ad. They want to share real experiences, real people being themselves.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.