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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

welcome to the table

Every successful dinner party, apart from having a sumptuously appetizing menu, should have:

  • Interesting and engaging guests
  • Polite and respectful conversation etiquette
  • Balanced and intelligent dialogue

When combined, these elements have the potential to create an entertaining experience, fondly remembered and eager to be repeated by all invited guests. Think about it. The same conversation and behavior standards that apply to a winning dinner party also apply to your social media networking.

Host your next Twitter “event” in style, impressing and increasing your followers, shaping the perception of your business one tweet at a time.

the 5 tweet tips that make the difference

  1. Introduce yourself. Look your followers in the eyes when you talk to them. Don’t skip over creating a Twitter bio or including a profile picture. Give your followers a tangible image and personality to associate with your tweets.
  2. Be genuine. No one likes fake or forced conversation, whether your interactions are in person or online. Artificiality makes your business appear dull, lazy, irritating and a touch inconsiderate of those with whom you intend to converse. Twitter is about creating real, interesting dialogue. Avoid auto-tweeting responses or original tweets out to your followers. Twitter fans will see through this meager attempt at social media marketing and will often opt out of following your feed.
  3. Don’t repeat yourself. No one wants to get stuck trying to chat up that tedious person who never has anything new to say at a party. Luckily on Twitter, social networkers can simply choose to un-follow tweeters who break this basic rule. Avoid this common rookie mistake. When re-tweeting yourself, wait at least 10 to 15 messages to give other tweets and responses time to populate your page and keep its information fresh for your customers and followers.
  4. Keep private conversations private. Just as it’s uncomfortable to find yourself seated between two old friends catching up in a closed conversation, reading only two-way communications for 10 or more messages on a Twitter feed, can be off-putting and irritating. Continuing posts like this with only one other Twitter user could lose you followers and isolate you online in the long run. If you find yourself engaged in a robust conversation with another tweeter, use Twitter’s direct message option to continue your conversation. It’s simple, private and a great alternative to the more visible main feed communication option.
  5. Real world social etiquette rules apply across the browser board. In a typical, laid back social gathering between friends, compliments are given, stories and jokes are told and a general tone of merriment and mutual respect and appreciation blankets the event’s atmosphere. Like a dinner party of friends, Twitter is also a communication forum that encourages the shared respect and admiration between tweeters and their followers. Be polite in all of your Twitter interactions, particularly if you are representing an organization outside of yourself. Respond to questions and comments quickly, thoughtfully and with appreciation. When re-tweeting, give credit where credit is due. Cordial and respectful communication will coerce your followers to share their feedback more strongly than brash, offensive or lackadaisical commentary.

Next time you get the urge to tweet for your business, consider following these five easy steps. When used correctly, Twitter becomes a valuable tool that can help your business to drive consumer activity and achieve real results.

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esd social

esdresults 10/23/14
@HealthiestER Thanks for the shout out! We're working to make our program even better everyday!
esd & associates 10/23/14

Between the Budweiser Brotherhood and Dove's Real Beauty campaign, there's a huge place in marketing for emotion. Learn how to tap into it the right way. http://bit.ly/10qEedw
esdresults 10/23/14
How to put emotions into #marketing...the right way! http://t.co/M63sowd65l
esd & associates 10/21/14

What a great segment on SA Live with Goodwill San Antonio this afternoon! Put together your unique halloween costume this year for under $20 at Goodwill.