following the flock

Twitter followers and followees are as unique as they come. Some tweet every time they eat and some only tweet when breaking news explodes; some tweet strictly in stream of consciousness mode, and some tweet strategically, attempting with every word, link and hash tag to maximize the sales potential of Twitter’s 140 characters. Every Twitter participant, whether celebrity, business or average Joe has their own passions, agendas and incentives. From a business strategy perspective, Tweeting benefits your company because it allows you to keep track of your prospects, customers, fans and partners. The question is; how can you unify your Twitter analytics efforts?

stay on trend in five tools or less

Here are five tools that bring together Twitter and other social media platforms:

  1. TweetDeck – TweetDeck, a company recently bought by Twitter, organizes tweets into separate, customizable topic columns. This way, you can keep better track of the affiliates, fans and competitors you follow. The easy to read column structure auto-populates with tweets, messages and mentions.
  2. Seesmic – Seesmic’s benefit is the same as TweetDeck’s, with one key advantage: it allows users to manage social accounts on both Twitter and Facebook. Seesmic makes it easier to track multiple accounts, posts and tweets.
  3. CoTweet – CoTweet helps everyone in your business or organization, whether they work in marketing, IT, customer service or HR, manage and track conversations about your brand on Twitter and Facebook. It keeps everyone on the same page and up to date when interacting with clients, on the latest market pulse.
  4. Skimmer – Skimmer allows users to track followers’ updates on their favorite social sites: Twitter, Facebook, Flickr, YouTube and Blogger. A fun fact: Skimmer gives users the ability to customize their own pages for a more unique user experience.
  5. Mapmyfollowers – Mapmyfollowers allows you to see where in the world your followers are. This tool brings additional insight to which markets you’ve already successfully tapped and which ones are still on the need-to-conquer list.

#trendy

Take advantage of these innovative social media tools to stay on trend. Don’t fall behind and risk missing something in the social media world. The way you present yourself with social media and the Internet essentially defines your company and your marketing strategy, for better or for worse.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.