following the flock

Twitter followers and followees are as unique as they come. Some tweet every time they eat and some only tweet when breaking news explodes; some tweet strictly in stream of consciousness mode, and some tweet strategically, attempting with every word, link and hash tag to maximize the sales potential of Twitter’s 140 characters. Every Twitter participant, whether celebrity, business or average Joe has their own passions, agendas and incentives. From a business strategy perspective, Tweeting benefits your company because it allows you to keep track of your prospects, customers, fans and partners. The question is; how can you unify your Twitter analytics efforts?

stay on trend in five tools or less

Here are five tools that bring together Twitter and other social media platforms:

  1. TweetDeck – TweetDeck, a company recently bought by Twitter, organizes tweets into separate, customizable topic columns. This way, you can keep better track of the affiliates, fans and competitors you follow. The easy to read column structure auto-populates with tweets, messages and mentions.
  2. Seesmic – Seesmic’s benefit is the same as TweetDeck’s, with one key advantage: it allows users to manage social accounts on both Twitter and Facebook. Seesmic makes it easier to track multiple accounts, posts and tweets.
  3. CoTweet – CoTweet helps everyone in your business or organization, whether they work in marketing, IT, customer service or HR, manage and track conversations about your brand on Twitter and Facebook. It keeps everyone on the same page and up to date when interacting with clients, on the latest market pulse.
  4. Skimmer – Skimmer allows users to track followers’ updates on their favorite social sites: Twitter, Facebook, Flickr, YouTube and Blogger. A fun fact: Skimmer gives users the ability to customize their own pages for a more unique user experience.
  5. Mapmyfollowers – Mapmyfollowers allows you to see where in the world your followers are. This tool brings additional insight to which markets you’ve already successfully tapped and which ones are still on the need-to-conquer list.

#trendy

Take advantage of these innovative social media tools to stay on trend. Don’t fall behind and risk missing something in the social media world. The way you present yourself with social media and the Internet essentially defines your company and your marketing strategy, for better or for worse.

Tags: , , , , , , , ,

esd newsletter

esd social

esd & associates 01/20/18
We love supporting our clients! Come see Community First Health Plans at the Health and Fitness Expo presented by Cox Media!
esd & associates 01/09/18
It’s a new year, have you developed your marketing plan for 2018?
esdresults 01/05/18
Check us out in the 2017-18 San Antonio Business Journal. We were ranked among 5 categories for Social Media, Web D… https://t.co/Jca3jPdwSi
esd & associates 01/05/18
Check us out in the 2017-18 San Antonio Business Journal. We were ranked among 5 categories for Social Media, Web Design, Graphic Design, Public Relations and Advertising. Thank you all for helping contribute to making us the leading digital marketing firm in San Antonio. #sanantoniobusiness #sanantoniobusinessjournal #thankful
esd & associates 01/04/18
Let us help you meet your 2018 business goals.

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.