short bre.ad

Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday.

When it comes to shortening URLs, bit.ly has been the go-to weapon for social media. Now Bre.ad is breaking into the online scene to give them a run for their money. Bre.ad is reinventing the URL shortener as a promotional tool for brands and causes.

making toast

Bre.ad, which is currently available in Beta, gives shortened links five seconds of personalized promotion before taking you to your final destination. It also syncs to Twitter and Facebook and provides easy to track click analytics, by inserting “Bre.ad/” before the URL in the address bar.

Once you’re logged in, Bre.ad allows users to create personalized pages, or “toasts” complete with “billboards”, an avatar and a tailored message. Your billboard can be a brand, a cause, or a deliberate self-promotion.

The five second pre-roll can be very effective when used appropriately. It adds a little pizzazz to tweet links and Facebook posts without being excessively intrusive or aggressive about your promotion. It also gives your followers a little insight into what the brand means to its creators and employees outside of “that company I follow on Twitter.”

bre.ad revolution

People may think they are seeing an advertisement when a Toast page appears, however, it is not a pop-up or an ad. Bre.ad is more of a personal endorsement for something you want the world to know about. It’s a great way to take your social media marketing up a notch. If you have some cause or brand to promote, why not put it in front of people who already want to visit your page?

Tags: , , , , , , , ,

esd newsletter

esd social

esd & associates 02/17/18
We had so much fun this morning supporting our client Methodist Stone Oak Hospital at their Red Dress 5k Fun Run & Walk. #reddressrun #hearthealth #5K #agencylife
esd & associates 02/17/18
We live to support our clients Methodist Stone Oak Hospital, especially when they have free tacos. ❤️🌮 #tacolove #reddressrun
esd & associates 02/11/18
Thank you HealthTexas Medical Group of San Antonio for taking us back to the 80’s tonight at the 14th annual “Hand to Heart” Gala!
esd & associates 02/02/18
We had so much fun last night at the Confluence: Art at the Convention Center Opening Reception! Thank you Arts & Culture, City of San Antonio!
esd & associates 01/30/18
“Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.” - Carlos Castaneda

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.