AUSTIN, TEXAS – On Wednesday, October 19, 2011 a new music heavyweight emerged on the scene, in the Live Music Capital of the World, Austin, Texas. Celebrated Texan musicians from Paul Wall to Lee Roy Parnell came out in full force to welcome the all-new Texas Music Hall of Fame (TMHOF) into the fellowship of Southern musicians and big time record execs.
The event, managed by digital creative communications agency, esd & associates, opened to excited music aficionados and widespread media coverage.
While the stars took to the stage, the fans took to the Twitter-verse, stirring up a whirlwind of Texas music buzz, all the while prodded forward by onsite photo posts, tweet updates and online conversation managed by esd & associates’ social media engagement team.
“Oftentimes events or companies fail to launch their social media presence ahead of time, which results in missed communications and engagement opportunities. Simply being there when people search for you is just as important as pushing out your own information,” explained esd social media team leader, Alan Ferguson.
“People hear about an event or a brand and search for them on Facebook or Twitter and subscribe to the updates,” stated Ferguson. “Not having a fully branded, interactive presence ready to go is an opportunity that small businesses and start-ups can’t afford to miss.”
The Twitter feed from that star-studded Wednesday event gives fans and followers alike a fun and interactive play-by-play of the event and its success:
Consider using social media for your business’ next big push. Remember: It’s important to have all of the elements in place ahead of time for the best organization and the most momentum. Plan your strategy out ahead of time so that you know who you should engage with, which hash tags to use and whether or not you should bring a camera or video recorder.