Since its first Promoted Tweet in April of 2010, Twitter has continually evolved their Promoted Tweets Service. Now, more than two years later, Twitter has announced its newest update to help companies attain a valuable return on investment for their Twitter marketing efforts.
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Consumers are moving at a mile a minute; and, sometimes, they are moving even faster. Your company’s message can quickly become lost in the hustle and bustle of everyday life. And now, with the holiday season upon us, consumers are looking for quick solutions to their product or service purchasing problems. In order to show these consumers that your company offers the best solution to their problem, your marketing message must be clearly and effectively heard.
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Three new YMCA commercials, promoting their free enrollment promotion in January, will begin airing Wednesday, December 26. With a goal to enroll 1,300 new members, the commercials highlight the idea of the YMCA helping its members achieve their New Year’s resolutions, such as training for a...

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In today’s age, an influential online presence is important for all companies, especially with the multitude of Internet users around the world. Developed in 2005, Google Analytics has helped companies understand and measure their online efforts and influence. More than 10 million websites, as of April, are utilizing the tools of Google Analytics to calculate the success of their web pages.
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With the holiday season in full swing, the last thing on any company leader’s mind is a Google algorithm update. But it is now, with a multitude of consumers turning to the Internet for their holiday gifts, travel plans and ideas, that it is important to keep track of these refreshes and adjust accordingly.
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Gone are the days of traditional marketing, especially with all of the information available on the Internet today. Conventional advertisements that scream “buy my product” or “use my service” are just not going to cut it anymore. Now, especially, is the time to turn to content marketing. 
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On Friday, November 30, Sendero Health launched their google-esque provider search tool on their website, senderohealth.com. The new search tool gives Sendero Health Plans members the ability to find a healthcare provider, pharmacy or vision provider using a name, location, specialty or other keyword.   About Sendero Health...

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