I wrote an official statement for a cat today and, really, that is a good thing.  It has become part of our day at esd & associates since our office cat Texas Ranger also known as T.R., was crowned “Keeper of the Catnip” for the...

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These days almost everyone uses social media – from businesses to individuals and celebrities. While each platform offers its own unique benefits, a presence on all of them may not work for your particular organization. And just as each social network differs from the next,...

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I’m judging you. So is he. So is she. So are they. When you or your employees post to either personal or collaborative social media accounts, your institution’s personality receives instant exposure, automatically opening you up to criticism, misinterpretation and commentary. Examples of social media gone awry...

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