Read all about it in the San Antonio Express-News’ North Central News! esd and associates four-legged team member Texas Ranger also known as T.R. got a splash in the News Briefs section in the Thursday, April 12, 2012 edition of the North Central News.
The news brief titled “Office cat crowned ‘Keeper of the Catnip’” tells of T.R.’s accomplishment being named Keeper of the Catnip in the 2012 El Rey Fido Court of the San Antonio Humane Society. More than 20 canine and feline contestants vied for the top honors.
esd public relations and design team members implemented proven public relations and social media strategies to build momentum and encourage the public to help the esd office cat raise funds. T.R. raised nearly $900 of the $53,000 total raised for his brothers and sisters still who live at the Humane Society.