pimp your web usability – part I

When it comes to web design, there’s a lot of amateurs but decidedly fewer experts. Real web design experts know not only how to customize a template – they know the real tricks, tips and secrets about building a website from the ground up and understand how to structure the content, flow, navigation and SEO to get the best results. While no one becomes an expert over night, understanding a few of the popular myths and real methodologies about website usability will help you to optimize your business’ web presence in a way that provokes real results.

layout the look the right way – 3 tips

1. Make skimming easier but laying out important information in an “F” shaped pattern. – When surveying web users, analysts discovered that, as expected, most users skim webpages. What they didn’t expect? Users skim in an “F” shaped pattern (also known as the Golden Triangle), reading left to right and then top to bottom down the left of the page, then occasionally skimming across again. How can this help you? Remember to use bullets in your web content that makes skimming information in this manner even easier for readers.

2. Don’t worry about “the fold.” – Below the fold refers to the area not immediately visible when you navigate to the website because the user would have to scroll down to see it. Traditional web building myth has urged web designers and developers to keep all important information “above the fold.” However, new data indicates that users actually ENJOY a certain amount of vertical scrolling and expect to encounter that when viewing a web page. Just follow the “F” pattern content flow and your most important information should reach the eyes of the majority.

3. Maintain your whitespace to maintain your readability. – Don’t go into information overload mode when designing your website. For the most user-friendly and readable structure, maintain clean fonts, margins and plenty of white space. Users will read your content faster and, if it’s been well written, take those cues to delve further into your site where you can then deliver more detail-laden information. However, throughout your site consider how color, line-heights, tracking and typography will influence the end-user experience.
Every business is different which means that every company website will be different. Make your website a true reflection of who you are in order to attract customers, but make certain you consider them too. For best results, make sure to communicate your identity in a way that is easy to find, read, navigate and understand.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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