Last year, smartphone and e-tablet sales blew personal computers sales out of the water. The trend of mobile market domination began in 2008 and shows no signs of slow down.
As more and more mobile innovations hit the store shelves, mobile devices permeate more and more consumer groups, now spanning previously untapped age and income groups. What once was new has become commonplace – mobile devices are now the preferred medium from which to discover news, products, information and entertainment.
The transition’s been quick, and the momentum is still rolling. AOL hit 1 million users after 9 years; Facebook hit the million mark in 9 months; the OMGPOP social entertainment app “Draw Something” launched in February 2012 and captured 1 million users in only 9 days.
immobile = unacceptable
It’s no longer an option for your business’ web presence to not involve a mobile-friendly component.
Unfriendly flash files? Kill it.
Roll over only navigation? Outta here.
Give customers the option to access your stores, information and dialogue streams away from their desks and on the go. That is, if you want your business to stand a fighting chance against competitors.
When transforming your traditional website into a mobile friendly one, make sure to do the job right. A poorly designed or ill functioning website is almost as bad as none at all, and mobile platforms require different approaches than those involved in building traditional websites. Enlist the aid of a mobile web partner that not only understands basic mobile platform programming, but also mobile user functionality.
Mobile app and website navigation must be clean, quick and, ideally, provide a unique user experience that makes your resources stand out from those of your competition. Think about your mobile web presence strategically and plan for long-term usability or success.