understand your brand – part I

Starting a business and maintaining consistent growth is hard. If it, wasn’t then everyone would do it. And these, days it almost seems like everyone else HAS.

One of the key components of building a strong brand is understanding it, from the inside out and from the ground up. From your logo to your mission statement, you need to know what your brand’s about, what makes you different, where you struggle and where you can grow.

Our advice? Start your brand off on the right foot with the right look.

creative considerations

You’ve created your business because you’ve spotted a lack in the market place for that service or product. Hopefully, your brand provides the solution, or at least a better answer, to customers with that need. In either case, your brand should have a logo, concepted to connect with customers instantly and wordlessly. There’s more to consider than you think when it comes to logo design:

  • Font – Is it easily readable? Does its feel match the sensibility you want your brand to convey?
  • Color – Does the color add to or distract from the design? Could it easily be recreated incorrectly by internal or external printers?
  • Concept – Does the concept easily translate to your audience? Does it address them on their level and from their frame of reference? Is it overly abstract or condescendingly obtuse?
  • Flexibility – Does it work in different applications, sizes and contexts, both on and offline?

get the look that gets in touch

One of the most important factors to consider for your logo’s development is the design’s longevity.

Typically, entrepreneurs want their business ventures to be lasting ones – think of your logo the same way. Make sure you position yourself for a lifetime of success, not just a month or a year of it, or risk having a confusing logo redesign later down the line. We all remember how well that went for one popular clothing chain right? Put thought into your logo’s look and make sure that when you sign off on its design, you’ve done it right – the FIRST time.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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