understand your brand – part I

Starting a business and maintaining consistent growth is hard. If it, wasn’t then everyone would do it. And these, days it almost seems like everyone else HAS.

One of the key components of building a strong brand is understanding it, from the inside out and from the ground up. From your logo to your mission statement, you need to know what your brand’s about, what makes you different, where you struggle and where you can grow.

Our advice? Start your brand off on the right foot with the right look.

creative considerations

You’ve created your business because you’ve spotted a lack in the market place for that service or product. Hopefully, your brand provides the solution, or at least a better answer, to customers with that need. In either case, your brand should have a logo, concepted to connect with customers instantly and wordlessly. There’s more to consider than you think when it comes to logo design:

  • Font – Is it easily readable? Does its feel match the sensibility you want your brand to convey?
  • Color – Does the color add to or distract from the design? Could it easily be recreated incorrectly by internal or external printers?
  • Concept – Does the concept easily translate to your audience? Does it address them on their level and from their frame of reference? Is it overly abstract or condescendingly obtuse?
  • Flexibility – Does it work in different applications, sizes and contexts, both on and offline?

get the look that gets in touch

One of the most important factors to consider for your logo’s development is the design’s longevity.

Typically, entrepreneurs want their business ventures to be lasting ones – think of your logo the same way. Make sure you position yourself for a lifetime of success, not just a month or a year of it, or risk having a confusing logo redesign later down the line. We all remember how well that went for one popular clothing chain right? Put thought into your logo’s look and make sure that when you sign off on its design, you’ve done it right – the FIRST time.

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esd & associates 06/19/17

Our graphic designer, Nayeli, got her creative juices flowing this Monday!
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