social network survival for your business

Thanks to fast emerging social media platforms and social media competitors, businesses live under the constant threat of digital Darwinism – a concept that identifies the growing struggle brands encounter keeping up with the new wave of social media, tech-based marketing and brand reputation management tactics.

Last week, we discussed how your business can combat one aspect of digital Darwinism with an effective, SEO-strong website. This week we’ll talk about how your social media presence can help you stay on trend and at the top of the food chain.

4 ways to adapt the right way

Social media isn’t important because corporations and small businesses deem it so. It’s important because consumers do. Today’s consumer expects a different level of service from their brands of choice. The law of supply and demand applies, and the supply of industry competitors often runs high.

If you decide to combat digital Darwinism and bring your brand onto the social media landscape, take these four steps to adapt your company voice and image the right way, to the right medium – or risk getting eaten alive:

  1. Understand your target market and what social media networks most attract them. Are you aiming at professionals on LinkedIn? Techies on Google+? Fan clans on Twitter?
  2. Depending on your business, you could use referral based web networks to learn what people are saying about you and your competition. How can you step your reputation up a notch?
  3. Follow app trends. Look for what your customer base is voluntarily buying, checking and updating to better understand the content that resonates with them and how they prefer to be informed.
  4. Use geolocation and rating networks like Facebook and Foursquare to track where top preferred customers are going and why.

lead the pack

“Many follow, but few lead.
Many compete to survive, but few compete for relevance.”

Just because you have a social media presence, doesn’t guarantee your company won’t fall behind. Put in the time and invest in the resources to develop realistic and brand appropriate strategies to emerge as an industry voice leader. Top of the mind awareness can only be achieved with hard work and creative thinking. Don’t shirk the small stuff. Make your social network survival and prosperity a priority.

Tags: , ,

esd newsletter

esd social

esd & associates 01/20/18
We love supporting our clients! Come see Community First Health Plans at the Health and Fitness Expo presented by Cox Media!
esd & associates 01/09/18
It’s a new year, have you developed your marketing plan for 2018?
esdresults 01/05/18
Check us out in the 2017-18 San Antonio Business Journal. We were ranked among 5 categories for Social Media, Web D…
esd & associates 01/05/18
Check us out in the 2017-18 San Antonio Business Journal. We were ranked among 5 categories for Social Media, Web Design, Graphic Design, Public Relations and Advertising. Thank you all for helping contribute to making us the leading digital marketing firm in San Antonio. #sanantoniobusiness #sanantoniobusinessjournal #thankful
esd & associates 01/04/18
Let us help you meet your 2018 business goals.

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.