social network survival for your business

Thanks to fast emerging social media platforms and social media competitors, businesses live under the constant threat of digital Darwinism – a concept that identifies the growing struggle brands encounter keeping up with the new wave of social media, tech-based marketing and brand reputation management tactics.

Last week, we discussed how your business can combat one aspect of digital Darwinism with an effective, SEO-strong website. This week we’ll talk about how your social media presence can help you stay on trend and at the top of the food chain.

4 ways to adapt the right way

Social media isn’t important because corporations and small businesses deem it so. It’s important because consumers do. Today’s consumer expects a different level of service from their brands of choice. The law of supply and demand applies, and the supply of industry competitors often runs high.

If you decide to combat digital Darwinism and bring your brand onto the social media landscape, take these four steps to adapt your company voice and image the right way, to the right medium – or risk getting eaten alive:

  1. Understand your target market and what social media networks most attract them. Are you aiming at professionals on LinkedIn? Techies on Google+? Fan clans on Twitter?
  2. Depending on your business, you could use referral based web networks to learn what people are saying about you and your competition. How can you step your reputation up a notch?
  3. Follow app trends. Look for what your customer base is voluntarily buying, checking and updating to better understand the content that resonates with them and how they prefer to be informed.
  4. Use geolocation and rating networks like Facebook and Foursquare to track where top preferred customers are going and why.

lead the pack

“Many follow, but few lead.
Many compete to survive, but few compete for relevance.”

Just because you have a social media presence, doesn’t guarantee your company won’t fall behind. Put in the time and invest in the resources to develop realistic and brand appropriate strategies to emerge as an industry voice leader. Top of the mind awareness can only be achieved with hard work and creative thinking. Don’t shirk the small stuff. Make your social network survival and prosperity a priority.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow…
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here:
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.