esd and associates, San Antonio’s leading digital creative agency, has achieved a unique status as one of only four Google AdWords Certified Partners in San Antonio. Google AdWords reaches 80% of Internet users in the United States and esd and associates is now poised to raise the bar in San Antonio to help clients reach that huge audience.
A Google AdWords Partner means esd and associates has been certified to manage AdWords accounts. This unique status gives esd the edge when developing search engine marketing (SEM) campaigns for their clients. To become certified, the agency had to demonstrate an in-depth understanding of AdWords by passing advanced exams, and meeting Google’s financial qualification guidelines.
“Google AdWords has the most extensive certification process of any paid search marketing companies,” explains Erik Simpson, creative director of esd and associates. “This certification program is known worldwide, and shows esd and associates is ahead of the marketing masses when it comes to the latest knowledge of search engine marketing.”
With SEM campaigns, esd and associates determines the budget, analyzes the numbers, creates the ad, develops an effective landing page and measures the impact of conversions. Just posting an ad will not create results. To be effective, you want to reduce an organization’s cost per click while increasing the conversion or sales rate.
To achieve this, an agency must have a complete understanding of how to interpret and decipher the back end analytics and have the marketing knowledge to build an effective SEM campaign.
“One esd client who previously used a non-certified firm, saw a 36.5 percent decrease in their cost per click using the esd strategy,” said Simpson. “Based on their quarter of a million dollar budget, this resulted in a $91,250 budget savings. These types of savings allow a client to reduce their overall budget, or spend the savings on generating additional business.”
“Another key factor is the conversion rate,” said Christine Kleha, CEO of esd and associates. “A conversion measures the effectiveness of an ad. It is also the number few want to integrate into their client campaigns. Most of our clients have never been presented with this analysis, but this is a key measurement tool that must be built into the campaign to determine if the creative, placement and messaging is working.”
