photo phabulous

Simply put pictures are fun – and they’re valuable. Breaking business processes or concepts out of their rigid written form can help individuals grasp elusive ideas more concretely and quickly. It can clarify statistics and make long lists of data instantly comprehensible – a valuable asset for businesses hoping to create widely used and seen content.

seeing the benefits

Lately, we’ve seen the rise of Pinterest, Instagram and infographics – all visual display mediums for an incredible array of information. Visuals are all the rage right now, and frankly, it’s easy to see why:

  • They’re skimmable. Instead of forcing prospects and customers to pore through news stories, fact sheets or case studies of what you’ve done, images  convey your brand’s experiences, stories and results quickly and in a way that captures readers’ attention.
  • They extend your brand. Your brand already has a logo and a tone it uses when communicating with target audiences. Using images thoughtfully takes your brand the next step.
  • They give you an opportunity to enhance your visibility. Many social networking sites and social sharing sites rely primarily on visuals to entice traffic and click-thrus. Pinterest, Reddit, Facebook and more are prime opportunities to share branded visuals that spread your business’ name, personality and services. Also, by using the right visual tags, you can ensure that your content appears in relevant Google image searches.

phun photos (or other images) for everyone

The key to generating the best results through visual content is understanding what type of visual information would appeal most to your consumer groups and stakeholders. Great visually focused marketing has a place in every company’s brand plan. Even B2B companies will have a wealth of great information to post and share – the key is to treat each visual upload, page or post the same way your business treats annual client reports, market studies, case studies and print articles. Analyze the long and short-term impact the piece may have upon your brand and construct and copyright each piece thoughtfully. Share and advertise your visuals via the online portal that makes the most sense for your clients and the content, and in no time, you will establish or enhance credibility as a creative, insightful industry leader.

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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.