photo phabulous

Simply put pictures are fun – and they’re valuable. Breaking business processes or concepts out of their rigid written form can help individuals grasp elusive ideas more concretely and quickly. It can clarify statistics and make long lists of data instantly comprehensible – a valuable asset for businesses hoping to create widely used and seen content.

seeing the benefits

Lately, we’ve seen the rise of Pinterest, Instagram and infographics – all visual display mediums for an incredible array of information. Visuals are all the rage right now, and frankly, it’s easy to see why:

  • They’re skimmable. Instead of forcing prospects and customers to pore through news stories, fact sheets or case studies of what you’ve done, images  convey your brand’s experiences, stories and results quickly and in a way that captures readers’ attention.
  • They extend your brand. Your brand already has a logo and a tone it uses when communicating with target audiences. Using images thoughtfully takes your brand the next step.
  • They give you an opportunity to enhance your visibility. Many social networking sites and social sharing sites rely primarily on visuals to entice traffic and click-thrus. Pinterest, Reddit, Facebook and more are prime opportunities to share branded visuals that spread your business’ name, personality and services. Also, by using the right visual tags, you can ensure that your content appears in relevant Google image searches.

phun photos (or other images) for everyone

The key to generating the best results through visual content is understanding what type of visual information would appeal most to your consumer groups and stakeholders. Great visually focused marketing has a place in every company’s brand plan. Even B2B companies will have a wealth of great information to post and share – the key is to treat each visual upload, page or post the same way your business treats annual client reports, market studies, case studies and print articles. Analyze the long and short-term impact the piece may have upon your brand and construct and copyright each piece thoughtfully. Share and advertise your visuals via the online portal that makes the most sense for your clients and the content, and in no time, you will establish or enhance credibility as a creative, insightful industry leader.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow…
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here:
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.