results matter

Why should you market your products and services? Simply put, the make-it-and-they-will-come approach to growing a business won’t succeed 99% of the time. You have to let prospects know that you’re out there and you have to let them know the right way if you hope to earn leads, sales, or growth. You have to have a marketing team on your side – whether internal or external. You need someone advocating for you to customers, delivering messages that draw them into your product and services effectively and, preferably, cost efficiently.

expectations and reality

Just as with anyone you bring on board your company, you must review your marketing team’s resume and set out expectations for them to achieve. There are a couple of key things to keep in mind when hiring an outside agency or filling an internal marketer job post. Remember to:

  • Review their track record. Do they have experience performing the types of tasks with which you need assistance? Maybe you need online marketing, maybe you need traditional, or maybe you need public relations (which is something different altogether). Review what they have done and what they have achieved in light of your own business needs.
  • Hire proactive independent thinkers. If you already knew what to do, you would do it yourself – right? Hire someone who can guide you in the right direction and bring new strategies to the table that work for you. Don’t hire someone who will just agree with what you say; hire a firm or individual that has the ability to think objectively, proactively, and strategically about your business objectives.
  • Demand regular, accurate results reports. You hired your marketing team to grow your company through effective customer outreach. If they are doing their job effectively, they should be able to provide you with reach and result analytics. Although these may be more difficult to pinpoint depending upon the industry you’re in (healthcare vs. retail) your marketing partner should have some idea of how their work impacts your bottom line.

Follow these basic steps when selecting an outside marketing agency or new marketing team member, and you will be sure to get the best return on your investment.

Tags: , , ,

esd newsletter

esd social

esd & associates 04/28/17

Happy Fiesta Friday from esd! #welovemedals #vivafiesta #Kens5eyewitness KENS 5 & Kens5.com Community First Health Plans Methodist Healthcare
esdresults 04/27/17
Join us in supporting @TheBigGiveSA at the Big Give BIG Countdown & Giving Rally, May 3 from 11:00 A.M. - 12:30 P.M. @hemisfair
esd & associates 04/27/17
We’ll be there to support The Big Give SA at the Big Give BIG Countdown & Giving Rally, May 3 from 11:00 A.M. - 12:30 P.M. at Hemisfair. Get ready as we help raise funds for more than 640 nonprofits during South Central Texas’ largest day of giving!
esd & associates 04/26/17

Proud to help Community First Health Plans create and promote one of San Antonio's most wanted medals! #VivaFiesta #fiestamedals
esd & associates 04/14/17

United makes a massive PR mistake. You can always take care of your customers, even in difficult situations. Learn more:

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.