Social media’s on the up and up. As more and more businesses grow cognizant of social media’s power with the people, search engines are sitting up and taking notice.
Search engines like Google and Bing rank sites on relevancy – on how useful their information is to the public for the services each site purports to provide. Search Engine Optimization (SEO) allows marketers to help businesses gain traction on online search pages, reaching hirer rankings through a number of content and technical strategies. However, search engines are now questioning the validity of their current querying qualifiers and are slowly shifting the weight off of typical SEO tactics and onto social media-reliant rankers.
the importance of having a social life
Social media has provided companies with a cost-effective way to build brand buzz and track target market brand perception. Its appeal lies in its transparency – in its ability to genuinely reflect a brand’s value using the mirror of the public’s Likes, Shares, and comments. Therefore, it seems unavoidable that search engines, information sourcing databases designed to provide relevant and useful content to the user, should weave social media into their search algorithm.
A company with with loads of Likes, tons of Tweets, and flocks of fans obviously provides relevant and interesting content to their customers. If that content’s worth sharing, the engines reason, it must be worth searching.
The problem SEO data chaperons have with traditional SEO is as simple as this: marketers have figured it out. While plenty of companies employ completely valid SEO tactics – better content, stronger keywords, helpful videos – there are those that take the opposite route, link stuffing and creating false company pages to grow their Internet footprint.
The search engines have had enough. Now they’re asking more from companies with Internet presences. It’s no longer enough to just show up to the party. You’ve got to be social too.
If you haven’t already, start creating your company’s online social network. You don’t have to use every social media platform, but create great conversations and content on the ones that work best for your business and you’ll not only gain major SEO points; you’ll enjoy enhanced brand loyalty, relevance, and top of mind awareness.