your tweets, tweaked

Everyone’s on social media, but not everyone’s enjoying the experience. Although Facebook ranked lower in the 2012 American Customer Satisfaction Index for social media networks, Twitter received a disappointing 64 points out of a 100 rating. Not one to be indefinitely outdone, Twitter already has designs on an all-new mobile app that they hope will make the network more relevant and user-friendly for mobile users.

tweet treats

Twitter’s new app takes advantage of what’s already working for other social networking mobile apps. The mobile Twitter revamp proposes to more tightly connect users to self-selected movers, shakers, and influencers. Now, they say, you can get even more from 140 characters. While there are a few minor updates that may impact how you use and connect on Twitter, for marketers at least, the following three are what matter most:

  1. Twitter will now send users Push Notifications. At this moment you’re probably fearing this update more than welcoming it, but fear not – Twitter will only send you notifications from the users you directly elect to track. This will help you keep tabs on clients, reporters, influencers, and more importantly competitors, all in real time and all without employing stalker-eque feed monitoring techniques.
  2. Twitter’s new Ambient Notifications offer users a similar degree of tracking simplicity. Soon, users will be able to receive short, unobtrusive notifications in their Twitter status bar while using the app. The content will resemble that of the Push Notifications and will make easy, user-friendly opportunity, loss, and mention tracking simpler than ever.
  3. The devil’s in the details and now Twitter will help stream all those details straight to users, hassle-free. The new feed will let users preview website links, watch videos, and check out photos, all in its mobile app mini-feed. This helps marketers stay plugged into Twitter, even while tuning in to their social network’s online paper trail away from the desk.

Tags: , ,

esd newsletter

esd social

esd & associates 02/17/18
We had so much fun this morning supporting our client Methodist Stone Oak Hospital at their Red Dress 5k Fun Run & Walk. #reddressrun #hearthealth #5K #agencylife
esd & associates 02/17/18
We live to support our clients Methodist Stone Oak Hospital, especially when they have free tacos. ❤️🌮 #tacolove #reddressrun
esd & associates 02/11/18
Thank you HealthTexas Medical Group of San Antonio for taking us back to the 80’s tonight at the 14th annual “Hand to Heart” Gala!
esd & associates 02/02/18
We had so much fun last night at the Confluence: Art at the Convention Center Opening Reception! Thank you Arts & Culture, City of San Antonio!
esd & associates 01/30/18
“Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.” - Carlos Castaneda

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.