your tweets, tweaked

Everyone’s on social media, but not everyone’s enjoying the experience. Although Facebook ranked lower in the 2012 American Customer Satisfaction Index for social media networks, Twitter received a disappointing 64 points out of a 100 rating. Not one to be indefinitely outdone, Twitter already has designs on an all-new mobile app that they hope will make the network more relevant and user-friendly for mobile users.

tweet treats

Twitter’s new app takes advantage of what’s already working for other social networking mobile apps. The mobile Twitter revamp proposes to more tightly connect users to self-selected movers, shakers, and influencers. Now, they say, you can get even more from 140 characters. While there are a few minor updates that may impact how you use and connect on Twitter, for marketers at least, the following three are what matter most:

  1. Twitter will now send users Push Notifications. At this moment you’re probably fearing this update more than welcoming it, but fear not – Twitter will only send you notifications from the users you directly elect to track. This will help you keep tabs on clients, reporters, influencers, and more importantly competitors, all in real time and all without employing stalker-eque feed monitoring techniques.
  2. Twitter’s new Ambient Notifications offer users a similar degree of tracking simplicity. Soon, users will be able to receive short, unobtrusive notifications in their Twitter status bar while using the app. The content will resemble that of the Push Notifications and will make easy, user-friendly opportunity, loss, and mention tracking simpler than ever.
  3. The devil’s in the details and now Twitter will help stream all those details straight to users, hassle-free. The new feed will let users preview website links, watch videos, and check out photos, all in its mobile app mini-feed. This helps marketers stay plugged into Twitter, even while tuning in to their social network’s online paper trail away from the desk.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
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TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
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Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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