Posted at August 31, 2012 10:14 AM in Breaking News

Sitterle Homes has announced its donation campaign in partnership with the San Antonio Humane Society and the Animal Defense League. The campaign was announced on Thursday, August 30th at a press event, hosted at the Animal Defense League. For every home sold beginning September 1st through...

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Posted at August 29, 2012 11:20 AM in Agency
Nearly two months ago we predicted the advent of Facebook mobile ads. Well, excited advertisers, the day for your brand’s sponsored stories to hit Facebook’s mobile platform has finally arrived! Early ad tests show positive results, but can the success of mobile pull Facebook’s stock out of its sloppy stumble downhill? And if it can, what will it end up costing users?
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Posted at August 28, 2012 04:09 PM in Breaking News

On Saturday, August 25th over 15 children from the SAMMinistries partnered with local media personalities including Jacqueline Ortiz (WOAI-TV), Albert Flores (WOAI-TV), Kimberly Crawford (KABB-TV), Mike Hernandez (KABB-TV) and several photographers from WOAI-TV, for the “Pictures of Hope” program. Throughout the morning, the members of the media...

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Posted at August 27, 2012 08:40 AM in Agency
Last year, in San Antonio alone, the creative industry accounted for no less than $4.6 billion in economic activity. The creative industry has grown in a powerful way, vertibably thriving in Texas compared to other recession-time and post-recession industries. And lately, it’s no wonder why. Image focused sharing networks like Pinterest and Instagram have made it even more important than ever for brands to have access to graphic artists and even photographers. Traditional print advertising may be on a decline, but businesses still need creative artists – just ones familiar with a different type of medium. Several companies still serve target demographics that include millions of pinning, instragramming, photo-phile customers who are borderline addicted to their image-focused discovering, sharing, and reposting/pinning social networks.
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Posted at August 22, 2012 11:26 AM in Agency
You’ve got a big job to do. Whether you serve an entire city of patients, manufacture data system-saving software, or educate communities on the beauty of local art, chances are that you’ve got your hands full serving the customers you have and developing product/service lines to get new ones. Customers take priority – and they should.
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Posted at August 15, 2012 09:34 AM in Agency
Smart brands use social media and they use it in a way that authentically contributes to their brand’s voice and its industry’s dialogue. Facebook has long been a favorite tool that marketers use to reach out to customers – but the popular platform’s already crowded. Your social media presence must have the edge to gain, not only page Like’s, but also consistent customer Facebook feed airtime. The key to achieving this is content. Your content must answer interests, feed needs, or resolve issues consistently to hold its coveted spot in consumers’ Facebook feeds.
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Posted at August 14, 2012 11:19 AM in Agency
Every advertiser knows that while necessary to most large campaigns, focus group research can be a pain. How do you entice audiences to give feedback? This can get expensive, difficult to schedule, and difficult to analyze quickly. How do you guarantee that your sample group accurately represents your target customer? This can be tedious, expensive in terms of manpower, and provides only minimal reliability.
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