how good is your URL?

The Internet is vast. One could hardly say that this open, free-flowing network has limited territory, however, what the Internet offers in space, competitors, networkers, and informers occupy with keywords, blogs, and opposing websites. Creating and purchasing a good URL or online address for your company’s website is one of the most important decisions you will make in creating your online identity. A lot of the hot online real estate has already been taken, but there are still plenty of URL possibilities out there waiting for a claim. Think carefully about your business and even if you’re not 100% ready to begin developing a website yet, begin creating and purchasing possible web addresses for your new site now – before all the good ones are gone.

an address that makes sense

Your company’s website can have any URL address (as long as another business owner has not already purchased the rights to it). Make your choice a strategic one. Think about searchability and relevancy when crafting your final selection. Consider:

  • Doing a keyword analysis – Think about why customers will search for your company. Begin the foundation of your site’s SEO by matching your URL to those relevant keywords.
  • Keeping it short – The less there is to remember, the more customers will retain.
  • Thinking critically – Make sure you spell it right, stay PC (politically correct), and keep it professional.
  • Staying away from strange symbols, hyphens, and numbers – If a customer hears your name, they may not correctly infer your special URL’s quirky spelling. Simplicity is the best policy.

better safe than sorry

Once you have your perfect domain name, congratulations! You’ve completed the first step. However, as we mentioned before, there’s no shortage of competitors and informational organizations on the net producing information on the same types of services or products you offer. That number will only continue to grow with time. Safeguard your URL’s uniqueness as much as possible by reserving multiple URLs similar to the one you have selected for your company’s website. It won’t stop all the copycats out there, but there will be less of a chance of your customers confusing you with an unrelated resource, or worse, a competitor.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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