how good is your URL?

The Internet is vast. One could hardly say that this open, free-flowing network has limited territory, however, what the Internet offers in space, competitors, networkers, and informers occupy with keywords, blogs, and opposing websites. Creating and purchasing a good URL or online address for your company’s website is one of the most important decisions you will make in creating your online identity. A lot of the hot online real estate has already been taken, but there are still plenty of URL possibilities out there waiting for a claim. Think carefully about your business and even if you’re not 100% ready to begin developing a website yet, begin creating and purchasing possible web addresses for your new site now – before all the good ones are gone.

an address that makes sense

Your company’s website can have any URL address (as long as another business owner has not already purchased the rights to it). Make your choice a strategic one. Think about searchability and relevancy when crafting your final selection. Consider:

  • Doing a keyword analysis – Think about why customers will search for your company. Begin the foundation of your site’s SEO by matching your URL to those relevant keywords.
  • Keeping it short – The less there is to remember, the more customers will retain.
  • Thinking critically – Make sure you spell it right, stay PC (politically correct), and keep it professional.
  • Staying away from strange symbols, hyphens, and numbers – If a customer hears your name, they may not correctly infer your special URL’s quirky spelling. Simplicity is the best policy.

better safe than sorry

Once you have your perfect domain name, congratulations! You’ve completed the first step. However, as we mentioned before, there’s no shortage of competitors and informational organizations on the net producing information on the same types of services or products you offer. That number will only continue to grow with time. Safeguard your URL’s uniqueness as much as possible by reserving multiple URLs similar to the one you have selected for your company’s website. It won’t stop all the copycats out there, but there will be less of a chance of your customers confusing you with an unrelated resource, or worse, a competitor.

Tags: , , ,

esd newsletter

esd social

esd & associates 06/19/17

Our graphic designer, Nayeli, got her creative juices flowing this Monday!
esd & associates 06/15/17

Happiest of birthdays to our puppy lovin PPC wizard, Anna! We hope your day was filled with good times and good friends! #puppylove
esd & associates 06/07/17

"Just another day at the office!"
esd & associates 06/07/17

Fit Pass 2017 kicks off this Saturday, June 10 with the FREE Fit Pass Dash 5K. Sign up today and make sure to download the SA Park’s Fitness app to track your family’s fitness progress and earn points for a chance to win a grand prize this summer! https://itunes.apple.com/us/app/fit-pass/id995280710?ls=1&mt=8

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.