how’s your brand’s facebook chemistry?

Smart brands use social media and they use it in a way that authentically contributes to their brand’s voice and its industry’s dialogue. Facebook has long been a favorite tool that marketers use to reach out to customers – but the popular platform’s already crowded. Your social media presence must have the edge to gain, not only page Like’s, but also consistent customer Facebook feed airtime. The key to achieving this is content. Your content must answer interests, feed needs, or resolve issues consistently to hold its coveted spot in consumers’ Facebook feeds.

You may feel your brand’s social media content has earned the spotlight, but unfortunately, Facebook may not feel the same way. The network giant uses its own unique Edgerank system to distill the content that’s must-know from the content that’s so-so. Find out your brand page’s Edgerank score and examine the infographic below to determine how you earned your grade. Once you know how you score and why, you can take measures to ensure that you craft your business’ future social media content strategies to fit the Facebook bill.

 

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esd & associates 02/22/18
Congratulations to Rudder Middle School who our client, Community First Health Plans awarded $1600 to as part of their Fall Ahead Contest! The money will go towards the school's community garden, and will help teach students about responsible sourcing and giving back.
esd & associates 02/19/18
A few captured moments from this weekends #BigGig presented by #thenonprofitcouncil. The Big Gig #SNL comedy show is a fundraiser that helps support local nonprofits in San Antonio.
esd & associates 02/17/18
We had so much fun this morning supporting our client Methodist Stone Oak Hospital at their Red Dress 5k Fun Run & Walk. #reddressrun #hearthealth #5K #agencylife
esd & associates 02/17/18
We live to support our clients Methodist Stone Oak Hospital, especially when they have free tacos. ❤️🌮 #tacolove #reddressrun
esd & associates 02/11/18
Thank you HealthTexas Medical Group of San Antonio for taking us back to the 80’s tonight at the 14th annual “Hand to Heart” Gala!

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