how’s your brand’s facebook chemistry?

Smart brands use social media and they use it in a way that authentically contributes to their brand’s voice and its industry’s dialogue. Facebook has long been a favorite tool that marketers use to reach out to customers – but the popular platform’s already crowded. Your social media presence must have the edge to gain, not only page Like’s, but also consistent customer Facebook feed airtime. The key to achieving this is content. Your content must answer interests, feed needs, or resolve issues consistently to hold its coveted spot in consumers’ Facebook feeds.

You may feel your brand’s social media content has earned the spotlight, but unfortunately, Facebook may not feel the same way. The network giant uses its own unique Edgerank system to distill the content that’s must-know from the content that’s so-so. Find out your brand page’s Edgerank score and examine the infographic below to determine how you earned your grade. Once you know how you score and why, you can take measures to ensure that you craft your business’ future social media content strategies to fit the Facebook bill.

 

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esd & associates 03/24/17

Never underestimate a strong Powerpoint game. #teamgaston
esd & associates 03/23/17

Happy National Puppy Day! Goose is working hard with us today at ESD! #nationalpuppyday #dogsoffacebook #SAPets
esd & associates 03/21/17

Live from San Antonio! It's nonprofit Saturday Night!
esd & associates 03/17/17

Don’t miss your chance to LOL for a good cause! The Big Gig is a fun, silly, rowdy live comedy show put on by the Nonprofit Council each year to raise money for their mission of supporting area nonprofits. This year’s theme is “Nonprofit Saturday Night Live!” So come to the Playhouse (800 W Ashby Place, San Antonio, TX 78212) March 25! Cocktails start at 7 p.m. and the show kicks off at 8! Hope to see you there!

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