how’s your brand’s facebook chemistry?

Smart brands use social media and they use it in a way that authentically contributes to their brand’s voice and its industry’s dialogue. Facebook has long been a favorite tool that marketers use to reach out to customers – but the popular platform’s already crowded. Your social media presence must have the edge to gain, not only page Like’s, but also consistent customer Facebook feed airtime. The key to achieving this is content. Your content must answer interests, feed needs, or resolve issues consistently to hold its coveted spot in consumers’ Facebook feeds.

You may feel your brand’s social media content has earned the spotlight, but unfortunately, Facebook may not feel the same way. The network giant uses its own unique Edgerank system to distill the content that’s must-know from the content that’s so-so. Find out your brand page’s Edgerank score and examine the infographic below to determine how you earned your grade. Once you know how you score and why, you can take measures to ensure that you craft your business’ future social media content strategies to fit the Facebook bill.

 

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esd & associates 06/27/17

Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!
esd & associates 06/26/17

InspiroBot.me is winning the internet today. Check them out if you need more robo-generated satirical memes in your life.
esd & associates 06/19/17

Our graphic designer, Nayeli, got her creative juices flowing this Monday!
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Happiest of birthdays to our puppy lovin PPC wizard, Anna! We hope your day was filled with good times and good friends! #puppylove

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