San Antonio Web Design, Public Relations, Graphic Design and Advertising Agency

esd and associates, San Antonio's leading digital creative agency, provides a full spectrum of web design, graphic design, advertising and public relations services, including print and video production, Internet advertising, mobile web development, search engine optimization (seo), social media, social marketing, corporate presentation, branding and employee communications.

 

Advertising

Advertising

esd & associates is a full-service advertising agency. We partner with our clients to develop effective strategic campaigns that sell products, raise awareness and shape public perception. Operating from a digital platform, esd is able to produce full campaigns with in-house capabilities, delivering a full suite of advertising capabilities that deliver results:

  • strategic market planning
  • brand marketing strategies
  • digital marketing campaigns
  • market research
  • Hispanic marketing
  • brand standards
  • television, print, billboard and Internet advertising campaigns
  • online marketing
  • translation
  • direct mail
  • media strategy
  • b2b - business to business
  • training
  • employee communications & motivation
advertising: Air life Angel
advertising: San Antonio Shrine Auditorium
advertising: Community First Market Positioning
advertising: OwnUp San Antonio
advertising: SAMMistries Give Campaign
advertising: Talk It Up
advertising: Thank you San Antonio
advertising: Wellmed Brand Standard

Design

design

Creativity in advertising and communications increases brand recognition by reaching audiences with images and ideas that appeal directly to their immediate needs. Our talented creative team spans a full palette of skills in writing, design, multimedia and production. We tell your story with clear language and compelling imagery. You get results.

  • brand identity, corporate design standards and logos
  • video, voiceover and music
  • large format/trade show display
  • social media design for Facebook, Twitter, YouTube and other channels
  • web banner ads
  • website design
  • graphic design
  • brochure, menu, flyer, ad, print collateral design
  • digital and traditional billboard design
  • social media campaigns
  • corporate presentation design
  • HD video presentations
Design: Bienestar/NEEM Progrm
advertising: !Por Vida!

Public Relations

public relations

When you have news to share, esd can create a buzz and capture excitement. We know how to shape and pitch your message, to make news ring throughout the market. We invigorate your social media with scintillating conversation and expand your fan base. We connect you with every channel that reaches your audience. Your brand flows across the information stream. You get results.

  • news media pitches
  • Facebook, Twitter, YouTube, blog and website strategies
  • public outreach
  • crisis communications
  • event planning, promotion and management
  • social media campaigns
  • government relations
  • public affairs
  • speech and public presence coaching
  • press conferences
  • environmental community relations
  • cause advocacy and marketing
  • media relations
  • HD video releases
Public Relations: Fit Family Challenge
advertising: Ride With a Mission

Web Design

web design/online marketing

Interactive communication – the web – has become the primary channel for reaching your consumers. As San Antonio’s leading digital communications firm, esd & associates is at the forefront of developing interactive tools that deliver your message and make it easy to buy your products and services. esd produces intuitive, intelligent applications that give you a prominent presence on the desktops, notepads and smartphones surfing the world wide web. You get results.

  • mobile site design
  • web design and development
  • search engine optimization (seo)
  • search engine marketing
  • smartphone applications (apps)
  • Google Analytics/web traffic generation
  • content management systems (CMS)
  • custom programming
  • ecommerce
Web Design: Shiner Beers
Web Design: San Antonio Neighborhood Tours
Web Design: San Antonio Board of Realtors
Web Design: Trumer Pils
Web Design: Southwest School of Arts and Craft

meet your market

explore the social way to conduct your next campaign’s market research

Every advertiser knows that while necessary to most large campaigns, focus group research can be a pain. How do you entice audiences to give feedback? This can get expensive, difficult to schedule, and difficult to analyze quickly. How do you guarantee that your sample group accurately represents your target customer? This can be tedious, expensive in terms of manpower, and provides only minimal reliability.

Customers are quick to give negative feedback, but extracting their positive opinions and ideas for your business to improve often yield feeble feedback. Marketers already use social media as an advertising venue; PR professionals already use it as a pitching, research, and promotional tool; why not harness the power of social media to make it work for your advertising campaign research objectives?

panning for golden information

Social media is a market researcher’s dream-come-true. You get an inside, often unfiltered, view into your customers’ and prospects’ minds and opinions. You can track what they like, via social media tethered apps and their own status updates; you can track where they go and how often, via social media geolocation; and you can track what they think about your brand by using the right investigative tactics.

There are a couple of steps to drawing valuable feedback out of prospects on social media. While each brand has different tactics that will work for them, here are a few suggestions to get you started:

  • If you’ve got some extra change in your social media/marketing budget, consider offering an incentive. Most traditional market research relies on incentives, so why not repurpose this budget toward social media initiatives that give you feedback AND expand your online brand footprint? Consider issuing an offer like this leading snack food company to find out what will sell and what sells where.
  • Host an online poll. This simple low-involvement market pulse check can help you make sure your product line stays relevant and that your services stay sharp.
  • Go beyond the typical social networking polls and start a conversation on more evaluative online networks, like Angies List or Yelp. Although you may already hear enough of the bad, resources like this list both bad and good. Learn how customers are reacting to your business and hear the reasons behind their feedback. Whether your business model needs to improve or you’re on the right track, networks like these encourage honest opinions and should provide less pressure to response-conform than a more intense focus group setting.
  • Monitor real time conversations to explore new areas into which your brand might need to consider expanding. Tracking tweets can inform your organization on how you should respond to a crisis, what topics you should avoid and which you should approach, and what in-store promotions work, versus which ones will likely fail.

the ease of doing things online

Using social media to conduct market research gives a marketer two distinct advantages: ready analytics and real time case study results. Social media channels typically pull your audience analytics automatically cutting down on data entry time and personnel expenditures. This medium also allows you to track customer behavior, straight from the source to the result to see what worked and what didn’t. It also gives you a ringside view of any successful or not successful competitor campaigns, right as they happen.

If you have not already begun using social media to create target market profiles, consider starting now. The information will always be fresh and it’s always there for you to start mining – if only you’d get your strategy pans ready!



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