something new in your foursquare neighborhood

Social media is about connections and conversations. The most successful online networks make it easy for both businesses and average users to manage both. Twitter keeps conversations fresh and tracks mentions, network, and engagement. Facebook constantly unveils new tools to do the same.

From an ROI perspective, most other social media networks had a leg up on Foursquare – at least from a social media manager’s perspective. Sure, you could add your location and post specials, but the network’s two-way conversation capabilities and analytics tools were limited. However, now Foursquare is unveiling a new merchant dashboard that allows social media managers to do more, most notably:

  • Share Local Updates with loyal followers via the Friends feed
  • More easily measure success

If you have not yet made your business a destination on Foursquare, now is the time to do it and take advantage of all the new updates Foursquare now offers.

friendly reminders

Businesses already use trending tweets and Facebook posts to keep followers and fans abreast of their latest specials, news, and changes. Now, Foursquare will let  you do the same. The new Foursquare for merchants allows you to post pictures, specials, and updates out to your most loyal Foursquare friends. Nearby Foursquare-ers and the leagues of your own most loyal can now look at their Friend feed anytime and not only see what their friends are doing and where, but also your most current updates and incentives.

Promoted updates for all businesses are coming to Foursquare soon, but for now, start the Local Update tool to strengthen your brand’s presence and maintain top of the mind brand awareness. Be proactive. Keep fresh information trending and location traffic lively.

measuring up

Accurate and current analytics are invaluable to identifying marketing success. The new Foursquare merchant dashboard makes it easier to keep a close eye on your locations’ check-ins, messages, and comments with more clear insight performance graphics and multi-location check-in analysis capabilities. Track the messages that impact your bottom line, discover when it’s best to post to your location’s friends, and explore even more Foursquare-based social media tactics to garner even better results, for your stores, in the future.

saturation is key

Gaining a strong presence on Foursquare has the potential to create stronger brand presence and customer loyalties across all of your social media properties. Foursquare may not have as many users as Facebook, but it offers one key conversation tool that other platforms lack: cross-network sharing. Facebook, Twitter, and Google+ all vie for the top social sharing network crown. However, because Foursquare serves a slightly different function than those all-encompassing update networks, it allows users to share photos, badges, and check-ins to other social networks. While cross-network sharing is possible on other networks, so far it is only possible with the involvement of a third party software, like HootSuite.

Encourage your customers to take the easy way out on cross-network sharing – use Foursquare to give them reasons to start checking-in, leaving tips, earning badges, and commenting on every platform possible.

Tags: , , ,

esd newsletter

esd social

esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow…
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here:
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.