the value of great design

Last year, in San Antonio alone, the creative industry accounted for no less than $4.6 billion in economic activity. The creative industry has grown in a powerful way, vertibably thriving in Texas compared to other recession-time and post-recession industries. And lately, it’s no wonder why. Image focused sharing networks like Pinterest and Instagram have made it even more important than ever for brands to have access to graphic artists and even photographers. Traditional print advertising may be on a decline, but businesses still need creative artists – just ones familiar with a different type of medium. Several companies still serve target demographics that include millions of pinning, instragramming, photo-phile customers who are borderline addicted to their image-focused discovering, sharing, and reposting/pinning social networks.

amateur work is for amateur shops

Businesses require a professional look – no matter what they’re selling. Even if the look and tone of your company is “fun” or “carefree” or “casual” a creative will ensure that your company executes your image thoughtfully, using graphic elements that deliver ingenuity and timelessness. No matter how small or large your business, your customers will be able to tell if you’ve scraped by with homemade or amateur creative work. Your apparent dismissal of your own image’s merit may cause your customers to dismiss it as well. And in a business landscape that’s always growing, you have little to no room to practice carelessness.

Tags: , , ,

esd newsletter

esd social

esd & associates 11/20/17
When you spend $450 million on a painting, but don't like the frame. #ADWEEK
esdresults 11/20/17
Ikea Had a Fun Response to the Sale of the World’s Most Expensive Painting https://t.co/cHHm6b6liU
esdresults 11/17/17
Is Cyber Monday the new Black Friday? Read “Marketing to Cyber Monday Shoppers” for a few ideas on encouraging cust… https://t.co/MYkMTUNLWa
esd & associates 11/17/17
Is Cyber Monday the new Black Friday? Read "Marketing to Cyber Monday Shoppers" for a few ideas on encouraging customers to shop online.
esd & associates 11/16/17
This the perfect example of out running your competition.Reebok we love your #InteractiveMarketing campaign.

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.