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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Monthly Archives: September 2012

The Results Are In: Morgan’s Wonderland Mascot Is A Joy!

Morgan’s Wonderland’s new butterfly mascot now has a name! After three weeks of voting, fans of Morgan’s Wonderland selected “Joy” as the name of their perky and inspiring mascot. Meet Joy, the Morgan’s Wonderland mascot! esd and associates partnered with

social tv

Video may have killed the radio star, but recent ad campaign feedback indicates that the web has NOT killed the video star. As social media has grown to occupy more and more of brands’ marketing budgets and consumers’ everyday lives,

can you spot a social media expert?

Are you a social media expert? Chances are if you’re in marketing, you think you are, and if you employ an in house marketing manager, they think that they are. But what really defines expertise in this relatively young medium?

the evolution of a new generation of consumers

Kids these days. While their fashions and musical tastes may continue to bewilder older consumers and marketing managers, their media habits have begun to become our own. Mobile use for more “mature” audiences has been on the rise. The number

Morgan’s Wonderland Introduces Social Media Contest to Select Mascot Name

Morgan’s Wonderland is looking for your help! The new Morgan’s Wonderland butterfly character that was designed earlier this year needs a name. esd and associates partnered with Morgan’s Wonderland to launch a social media contest on Facebook earlier this month.

maximize your productivity

Work’s tough. Tighter budgets and a more desperate job market can mean larger task loads and seemingly impossible obstacles for the average worker. Not all times are major push times at work, but when push comes to shove and deadline

your face. your discounts. your every check-in reported.

There are two common ways that people view advances in marketing technology – the kind designed to recognize, track, and record what you like, don’t like, and expect from the businesses you patronize. Most see it as either conveniently beneficial

San Antonio Museum of Art Website Gets a Makeover!

In an effort to mirror the stunning artwork and event facilities at the San Antonio Museum of Art (SAMA), the museum tasked San Antonio’s leading digital creative agency, esd and associates, to re-vamp the existing website. The new SAMA website

69th Annual Alzafar Shrine Circus Officially Rolls in to San Antonio

The 69th Annual Alzafar Shrine Circus has made its way to Freeman Coliseum! The Circus officially opened its doors on Thursday, September 6th. The Shrine Circus, with enchanting elephants, tantalizing tigers and amazing acrobats, wowed the thousands in attendance on

google quality control gets serious

Search engine optimization is a complex content and tech process that’s meant to work in the user’s favor – although that’s not ALWAYS what happens. Google’s already gotten wise to marketers’ methods of manipulating their system and now they’re announcing

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esdresults 11/17/17
Is Cyber Monday the new Black Friday? Read “Marketing to Cyber Monday Shoppers” for a few ideas on encouraging cust… https://t.co/MYkMTUNLWa
esd & associates 11/17/17
Is Cyber Monday the new Black Friday? Read "Marketing to Cyber Monday Shoppers" for a few ideas on encouraging customers to shop online.
esd & associates 11/16/17
This the perfect example of out running your competition.Reebok we love your #InteractiveMarketing campaign.
esd & associates 11/13/17
Once again social media ads are changing. Read how your ads can improve performance with these quick and easy tips.
esd & associates 11/06/17
Here’s some Monday humor for your day. #happymonday #marketinghumor