your face. your discounts. your every check-in reported.

There are two common ways that people view advances in marketing technology – the kind designed to recognize, track, and record what you like, don’t like, and expect from the businesses you patronize. Most see it as either conveniently beneficial or controversially intrusive.

Facebook and Foursquare tracking have already provoked a good deal of online privacy and safety discussions, and the online privacy debate continues to grow, fueled by the advent of each new convenience marketing technology.

One new high-tech tool, Facedeals, created by Nashville based development company Red Pepper, is now in beta testing and causing quite a stir for marketers and privacy advocates alike. Facedeals is a social networking app that users may opt into through Facebook. However, although the service is slated to be 100% opt-in, critics still question the damage it may have upon already fragile user rights to privacy and the precedents it will set for other, future information scanning and tracking technologies.

how facedeals deals with your information

As stated above, Facedeals is a 100% opt-in service. Red Pepper, the app’s developer, is not (yet) officially affiliated with Facebook. The service is far from mandatory and currently operates in only a handful of beta stage approved Nashville business locations. However, once fully tested and launched, Red Pepper plans for its Facedeals app to virtually replace the Facebook check-in.

Facedeals is designed to reward customers with user incentives, and to treat businesses to automated online brand visibility, thus stimulating more store traffic and sales. The process works like this:

  1. A user signs up for Facedeals on their Facebook, giving the app permission to post when the Facedeals system checks-in their location.
  2. A user visits a Facedeals location. All Facedeals locations have a Facedeals facial scanner that reads visitors’ faces, matching them with the images already in their online Facebook profile. When it finds a Facedeal subscribee, it matches their data to their image and their current location.
  3. The app then automatically checks the user into the Facedeal location and sends that individual a deal for a discount, freebie, or other business offered incentive.

 

the era of the overshare?

Once users agree to become a part of the Facedeal sharing experience, they agree to automatically share their location with their entire network of friends. This is great news for businesses, but are the discounts enough of an incentive for users to opt-in to automated, social network tracking and sharing?

Advocates of Facedeals argue that the app makes check-ins more valuable for users, as well as businesses. “A search for businesses with active [check-in] deals in our area turned up a measly six offers. The odds we’ll ever be at one of those six spots are low…. So we set out to evolve the check-in and sweeten the deal, making both irresistible,” Red Pepper explains on their blog.

The reasoning is valid. Even with extensive research, which often proves costly, predicting what deals will and won’t draw customers proves trying for small, medium, and even large-sized businesses. Facedeals simplifies the process by searching information that allows businesses to cater to users’ already specified preferences.

However, others argue that not everyone wants their every location tracked. Stalking concerns at a minimum, not every Facebook user is likely to want their friends, family, and coworkers to be aware of their patronage choices 24/7. Mom probably doesn’t want to know how often you visit bars; your coworkers might get upset to know that you’re blowing off work for a staycation at dives around town; and on, and on, and on.

Where do you stand on the debate? Get online to (ironically) share your opinion on high-tech convenience marketing apps like these with us now.

Let us know – are tools like Facedeals on the right track? Or, do they go too far?

Tags: , , ,

esd newsletter

esd social

esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.