a header photo worth a thousand words

The latest buzz around the Twitter block is the new header photo option. This new option available on both the mobile app and the website allows users to upload a photo that will appear at the top of their profile. It is the perfect opportunity to effectively market your company in the social media world.

first impressions count

Similar to the Facebook cover photo, the Twitter header photo acts as an introduction to a Twitter profile. It is like a first impression. It is the first thing a person sees when they visit site before they read any of the tweets you have posted. The new header photos present the perfect opening for a marketing strategy that draws people in and promotes your company. Use the header photo option to its fullest potential with these fundamental tips.

  1. Keep your company’s brand consistent. We all love animals. But if your construction company has an animal as its header photo, your company’s Twitter followers and potential followers will begin to associate your company with animals rather than construction. Keep your header photo consistent with who your company is and what services you offer.
  2. Be creative.  Now is your chance to get those creative juices flowing. Show off your company’s design skills by creating an image that effectively promotes both your company’s brand and design skills.
  3. Capture people’s attention. Because it is the first thing a follower sees when looking at your company’s Twitter profile, the header photo should be something that captures their attention. Avoid choosing boring and bland images that can turn followers away from your profile. Draw people in by choosing a dynamic photograph or collage that will lead followers to your website or tweets.

Remember these tips when updating your company’s Twitter profile and you will be sure to capture followers’ attention.

Tags: ,

esd newsletter

esd social

esd & associates 04/14/17

United makes a massive PR mistake. You can always take care of your customers, even in difficult situations. Learn more:
esd & associates 04/14/17

United makes a massive PR mistake. You can always take care of your customers, even in difficult situations. Learn more:
esd & associates 04/13/17

Pepsi chose to make a commercial internally and faced huge blacklash. Hiring an outside agency can help your business reach its target audience without offending it.

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.