are you a brand that sticks?

Kraft just announced its fourth logo in four years. Olive Garden spent big money changing their “When You’re Here, You’re Family” slogan to “Go Olive Garden.” Sure, sometimes necessity dictates that you give your brand a facelift, but wouldn’t it save you money, time, energy and stress to brand yourself well in the first place?

To grow beyond a one-man, one-product shop, your business should begin with a strong foundation. Business owners who commit the cardinal sin of shortsightedness in branding endanger their company’s longevity and relevance. A dated logo can cause a prospect to rethink their purchase. A limiting tagline excludes customers and restricts company growth. The lack of an online corporate presence sends prospects on the web straight into competitors’ arms.

corporate clairvoyance

Begin your business the right way from the start by asking yourself a couple of key questions to ensure that you don’t get caught in a costly redesign or rebranding initiative down the road.

  1. What about my logo is timeless?
  2. Will my tagline be relevant years from now? Why or why not?
  3. Who is my current customer? How will my company still answer their needs in 25 years?
  4. What is the potential to grow the services or products I create for customers?
  5. Could my logo and tagline have relevance if my product or service line evolves?
  6. Is my branding consistent online and offline?
  7. Does my brand look just like everyone else’s or is it distinctive?

harder than it looks

Branding may seem simple – it’s supposed too – but it’s harder than it looks. Don’t approach your corporate identity lightheartedly. This is one of the most important parts of your business. With luck and a lot of hard work, your business will thrive, grow and become a household name, but without the correct company brand in place, your growth will be restricted by limitations you invented yourself.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow…
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here:
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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