navigate the social media storm

It can be easy to get overwhelmed by the vastness, novelty and methodology of social media. With so much information hitting your marketing team so quickly, navigating the storm the right way presents a challenge.

When starting out, many companies fall victim to two of the most common social media missteps:

  • Creating Too Many Social Media Networks
  • Using Social Media Too Passively

However, these can be avoided simply by managing your social media presences as actively and carefully as you manage the rest of your brand’s marketing strategy. Sure, it’s a new medium, but overall, a lot of the same rules still apply.

go only where you need to be

There are A LOT of social media networks out there – as in hundreds. That’s a lot of territory to cover, and just because your company has decided to subscribe to a certain network doesn’t mean that your customers have too. Focus the max of your social media efforts only on the platforms most likely to give you the most return on your time investment, and attempt to master one platform before dividing your social media team’s energy to tackle another.

It’s good to be visible, but if you don’t have the manpower to manage 10+ or even 3+ channels, don’t do it. One well-managed social media network is better than five poorly managed ones. Just make sure you claim your social network space early, before competing interests beat you to the punch.

engage actively

“Build it and they will come,” has rarely been an effective business growth strategy. Social media works the same way. Source traffic actively and guide your customers’ paths through your web and social presences. Avoid just posting random pieces of company news – that type of “content” has low returns on getting results.

Just as with all other communications outreach, you need to give your target a reason to act and tell them exactly how to act. Social media is a great tool for building sentiment, but it’s also a great way to gain traction on real business objectives.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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