are you linkedin?

LinkedIn is like the black sheep of the social media family. When people think of LinkedIn, they associate the site with a place to promote your resume and career experience online. The popular professional networking site is often overlooked when companies want to market themselves via social media. Most companies turn to Twitter, Facebook, YouTube and now Pinterest before delving into the social networking site responsible for over 187 million members. New improvements to LinkedIn, however, may make it even easier to brand and promote your company.

hit your target

Marketing and social media experts alike want to reach their target audience. LinkedIn allows these experts to do just that. New company pages improvements lets companies create statuses and updates that target a specific audience. As a result, LinkedIn members in over 200 countries and territories are able to receive relevant information and updates from the companies they follow.

But how can this new feature help market your company? From a business perspective, tailoring information to a specific audience keeps LinkedIn users and followers of your company engaged. It increases the chances that your target audience will receive and read your information instead of getting lost in a sea of status updates. Consequently, your targeted audience will be more likely to use your products and services or turn to your company for the latest industry news and insights.

be the star of the site

LinkedIn’s new layout follows a format similar to that of other social networking sites, permitting companies to upload a cover photo to the top of their company page. This new feature provides an opportunity to brand your company in a non-obvious way. Similar to the Twitter header photo and the Facebook cover photo, the LinkedIn cover photo allows companies to stand out and capture the attention of its users with just a photo.

In addition, LinkedIn’s new layout spotlights company’s products and services. With a new module on the right hand side of the page, LinkedIn users can easily see what your company does and what it can do for them. Take this opportunity to really sell your company’s services and products and make LinkedIn users to not just want, but need your company in the near future.

LinkedIn is more than just a website to showcase professional experience and achievements. It is a website that can take your company to a new level and, with its new added features, can make reaching your target audience that much easier.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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