LinkedIn is like the black sheep of the social media family. When people think of LinkedIn, they associate the site with a place to promote your resume and career experience online. The popular professional networking site is often overlooked when companies want to market themselves via social media. Most companies turn to Twitter, Facebook, YouTube and now Pinterest before delving into the social networking site responsible for over 187 million members. New improvements to LinkedIn, however, may make it even easier to brand and promote your company.
hit your target
Marketing and social media experts alike want to reach their target audience. LinkedIn allows these experts to do just that. New company pages improvements lets companies create statuses and updates that target a specific audience. As a result, LinkedIn members in over 200 countries and territories are able to receive relevant information and updates from the companies they follow.
But how can this new feature help market your company? From a business perspective, tailoring information to a specific audience keeps LinkedIn users and followers of your company engaged. It increases the chances that your target audience will receive and read your information instead of getting lost in a sea of status updates. Consequently, your targeted audience will be more likely to use your products and services or turn to your company for the latest industry news and insights.
be the star of the site
LinkedIn’s new layout follows a format similar to that of other social networking sites, permitting companies to upload a cover photo to the top of their company page. This new feature provides an opportunity to brand your company in a non-obvious way. Similar to the Twitter header photo and the Facebook cover photo, the LinkedIn cover photo allows companies to stand out and capture the attention of its users with just a photo.
In addition, LinkedIn’s new layout spotlights company’s products and services. With a new module on the right hand side of the page, LinkedIn users can easily see what your company does and what it can do for them. Take this opportunity to really sell your company’s services and products and make LinkedIn users to not just want, but need your company in the near future.
LinkedIn is more than just a website to showcase professional experience and achievements. It is a website that can take your company to a new level and, with its new added features, can make reaching your target audience that much easier.