Today’s consumers and Internet users are on the move. They obtain their information via the various mobile devices that dominate the market. In fact, the International Data Corporation predicts that the number of mobile Internet users will surpass the number of wire line users by 2015. In 2010 alone, there were 2 million mobile Internet users. As a company, it is important to be where your target audience is – mobilized.
The question today is, why not? Mobile users want information and they want it now. Viewing a desktop website on a mobile device can make it difficult for the user to navigate easily and quickly find the information they are seeking. Websites viewed on a mobile device that were designed for a desktop can be distorted and, as a result, will turn potential customers away from your website.
connect to consumers
One option to mobilize your company’s website is to create a centralized mobile site that provides key information for your site. This mobile site extracts key data from the desktop website, appearing as a separate design in a mobile format. Similar to a microsite, a centralized mobile site is simple and filters important information that is relevant to the mobile web user.
a website that responds
Responsive design websites are another option when making your company’s website mobile user friendly. In the last couple of years, responsive design has grown in popularity with the rise in mobile web usage and the development of mobile devices. As the name suggests, a responsive design website is a website that is designed to respond to a user’s device and adjusts the website to flow accordingly.
The beauty with responsive design is that your company’s website does not have to be rebuilt from scratch. A specialized code is inputted into your website for it to adjust and respond to the type of device a specific user is using. The end result is website that is not just mobile user friendly, but has the same aesthetic value as a company’s desktop website.
Mobile websites can successfully help a company keep up with the fast-paced mobile-centric world of today and reach their target audience with outstanding results.