get results in an instagram

Humans, by nature, are visual beings. Photographs, especially on the web, attract more users than text-only posts or tweets. Just look at one of the hundreds of studies conducted that examine what online content users engage the most with. Photos allow messages to come across clearly without having to be deciphered like lines of text would. As such, more and more companies are turning to photo-based social media sites, like Instagram, to expand their social media influence and company brand awareness.

the numbers don’t lie

Relatively speaking, Instagram is the new kid on the social media block. This social networking rising star has jumped to almost 100 million users since its inception in 2010, reporting more than 80 million users as of July. In fact, in a study conducted by All Things D, more users displayed activity on Instagram than Twitter in August, a difference of 400,000 users. Still not convinced for your company to jump on the Instagram bandwagon?

more than just pretty pictures

Instagram allows users to upload photos from their mobile device, apply one of many filters and share it on their profile. More importantly, Instagram offers users the option of sharing their newly filtered photo on other social networking sites, such as Facebook, Twitter and Tumblr. Because of this, millions of Instagram photos are shared on Facebook every day. Photos that are shared on these other networking sites give Instagram users more exposure and, thus, expanding a user’s online presence. As a result, more and more companies are generating Instagram profiles.

By sharing your company’s Instagram photograph on your company’s Facebook or Twitter timeline and taking advantage of this unique ability to connect, you are creating a new way to connect with your target audience. In essence, you are also inviting your already established following to ‘follow’ you on yet another social media platform.

from mobile to web

This past week, Instagram announced its plan to take the mobile-only site to the web. Users will be able to access their photos, view the photos of people they are following and edit their profiles from the web. These newly implemented profiles follow a similar structure to both Twitter and Facebook. But, what does this mean for your company?

The online Instagram site opens up a new door for companies to expand their social media marketing influence. The new web profiles make it easier to discover other Instagram users’ profiles. Likewise, other Instagram users and even those who do not have an Instagram account can easily access your profile and links to your company’s social media sites or website. Companies can also add a link on their other social networking sites, like Facebook or Twitter, that connects their social media following the new Instagram online profile. This allows users to view photos and invites them to ‘follow’ your company on the Instagram app. While this web integration is still in its beginning stages, it offers a new platform to connect with Instagram and Internet users alike.

Instagram offers companies more than just an app that produces creatively-filtered photographs. If used right, the social networking site can  increase a company’s brand exposure and further amplify their social media imprint.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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