more than just words

The words behind your company’s Facebook posts or tweets are important. More important, perhaps, than the act of posting or tweeting itself. Understanding the science and thought process that goes behind an effective and engaging social media post can help boost your company’s influence online.

plan it out

Posting or tweeting everyday can be a monotonous task, especially if the information you are posting about is repetitious or lackluster in anyway. Creating an editorial calendar for your social media networks can help alleviate the task of generating a post or tweet on the spot. Treat these editorial calendars like a timeline. Plan out what your company is going to post, tweet and even pin about for weeks or months at a time. This way, you have more time to tailor your information to your target audience and strategize about ways to increase engagement.

the language of ‘like’

The infamous Facebook ‘like.’ Companies and marketers alike vie for them. This small, universal symbol for the popular social networking site can help promote your company and increase your social media influence if done right.

So, don’t overly promote your company. After a while, posts like ‘My company is the best,’ and ‘Our company is better than any others on the market,’ will stop receiving ‘likes’ and start to hinder user engagement. Social media users who already ‘follow’ or ‘like’ your company’s page have already shown their support. What they want, instead, is personality; to know that they are not just connecting with a computer. Intersperse your self-promotional posts and tweets with breaking news about your industry, helpful tips and tricks or even a recipe or two to keep your target audience interacting.

snapshots of success

According to a study conducted by Web Liquid, .37% of Facebook users engage with photos more so than with any other Facebook post type. Use this to your advantage. Post flyers for an upcoming promotion, create an album from a successful event or post a photo of your office cat. These stand-out posts or tweets will capture the attention of your targeted audience and, as a result, initiate a connection.

Whether posting a photo, a promotional status or important industry news, it is important to remain conscious of the craftsmanship behind a social media post that keeps users coming back for more.

Tags: , ,

esd newsletter

esd social

esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.